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To create a new category, name a new game

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Re: To create a new category, name a new game

#31

Post by jimhi »

petra wrote: post #29
jimhi wrote: post #25

Earlier quoted context omitted.

On my website it goes straight to my phone which I do respond to instantly every waking hour which covers about 9am to midnight. I am going to assume for a vast majority of companies you are right, but just letting you know sometimes its real :)

How much better are the results that way, versus forms ? is it worth the hassle ?

It’s not even a question. We do E-commerce all over Southeast Asia and most people are on their phones and can range from not very tech savvy to pretty tech savvy.

We offer form, phone number, email, and chat. I would guess 40% chat, 40% direct email, 15% form, 5% phone?

Personally, I think forms suck on a phone and probably go to a black void I can’t even follow up on.

Re: To create a new category, name a new game

#32

Post by austhrow743 »

Animats wrote: post #18

He writes "goodbye, ownership, hello usership" like that's a good thing. That's the business experience of outsourcing a service. You don't own that part of the business any more. You're just a user of some service that doesn't want to be bothered with your problems.

He's writing about the marketing of the business using that line to all their product. From their perspective it absolutely is a good thing.

Re: To create a new category, name a new game

#33

Post by austhrow743 »

pbhjpbhj wrote: post #30

>Because once someone buys into your new game, it becomes their orthodoxy. They become fiercely loyal to it as an organizing principle for how they act in the world. >Until someone shows up with another story about an even newer game. That’s inevitable, of course, but hopefully it doesn’t happen until you’ve gotten very successful helping customers win at what will suddenly become an old game. All seems a bit postmod…

Once you've created your objectively better thing you still have to go out and sell it. This is about how to do that.

Re: To create a new category, name a new game

#34

Post by DayDollar »

mysterydip wrote: post #3

I wish this was easier to do as an employee: you see the writing on the wall, they pay you to be an expert in a field, but no one listens to your "we should be moving in this direction". You're met with one of my most annoying phrases: "this is how we've always done it." The opportunity passes by, now your company is playing catch-up and managers above you are asking how they missed it. If you say "I told you so," yo…

Managers simply retrieve there value and validation from past accomplishments. Its very human to interpolate from the past to the future. Its very dangerous to stick your neck out and make wild guess. Also demand for changes are usually absolute- as in - we should give up our current field, and go all in, noir, 42 - so to speak. Lots of times, recommendations ala- we should invest 2 weeks to build a prototype to explore the field, and be ready to expand upon, should this explode, would be a lot wiser. This is not black and white. This is a grey area gradient.

Mix in the usual human bias ("We got to have 1 Leader, with 1 plan, else we have civil war and unrest") and you get viewed as a failure as manager- even though you prepared the underlyig plattform technology for future successes, because one product didnt take off.

I was really spitfull on management for this. but they are limited in quite a lot of ways.

What helps is creating the ilusion that others already have done a innovation..

Re: To create a new category, name a new game

#36

Post by solarmist »

austhrow743 wrote: post #33
pbhjpbhj wrote: post #30

>Because once someone buys into your new game, it becomes their orthodoxy. They become fiercely loyal to it as an organizing principle for how they act in the world. >Until someone shows up with another story about an even newer game. That’s inevitable, of course, but hopefully it doesn’t happen until you’ve gotten very successful helping customers win at what will suddenly become an old game. All seems a bit postmod…

Once you've created your objectively better thing you still have to go out and sell it. This is about how to do that.

Plus objectively better usually doesn't mean across the board. It's only objectively better in some particular aspect.

Re: To create a new category, name a new game

#38

Post by tantalor »

ska wrote: post #7
tantalor wrote: post #2

This is probably better well known as a "paradigm shift". https://en.wikipedia.org/wiki/Paradigm_shift

I think paradigm shift, at least when accurately used, runs much deeper than this.

Maybe you need to completely reevaluate what you think a paradigm shift really is? Could be you've been thinking about it wrong the whole time.

Re: To create a new category, name a new game

#39

Post by ska »

tantalor wrote: post #38
ska wrote: post #7

Earlier quoted context omitted.

I think paradigm shift, at least when accurately used, runs much deeper than this.

Maybe you need to completely reevaluate what you think a paradigm shift really is? Could be you've been thinking about it wrong the whole time.

Perhaps, but evidence doesn't seem to point that way :) I agree it's not an easy bright line distinction, but it's the sort of term that dilution makes far less useful.
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