Earlier quoted context omitted.
I didn’t read the article but I’ve worked for one of these companies that was a startup and have a local mattress company as a client. So a little perspective. These companies are all marketing companies. There is no “science” they literally get rolls of foam from foam makers, throw them on in layers and try to find the right combo. I was there, I’ve done it myself. The companies that end up winning have fantastic ma…
Any thoughts on why markup stays so high if the industry is actually cutthroat? Competition should be driving margin way down.
As for a startup, generally people don't buy mattresses that often, but I know I would if they were 100$. Even cheap ones end up around 5-700$, which is nowhere near an impulse buy. As a result, I only replace a mattress if it's completely worn out, which takes a solid 10-15 years.
Funny how popular it is to replace the 800$ phone every 1-3 years but 1-3k$ has to wait until the mattress is unbearable. Everyone I know has this attitude for mattresses.