> Rural areas simply don’t need self driving cars
I don’t see why. Certainly, there’s the room for cars, and far more people outside of cities own cars and have room for cars—but these are just questions of the capacity for car ownership, not the capacity for driving.
Consider: being unable to drive yourself places in the country is a far worse problem than being unable to drive yourself places in a city. Every job is far away and expects you to commute to it; there’s little-to-no public transit; and far fewer, far more expensive taxi/ridesharing services. Given the distances involved, walking or bicycling are impractical.
The single real solution to this problem, for the class of people involved (people too young to drive, people old enough their faculties have failed them, teenagers living in suburbs who want part-time jobs in the city, disabled people currently relying on privately-operated minibus service) is personal or family-owned self-driving cars. It’s essentially the middle-class equivalent of the accessibility advantage granted by having a dedicated chauffeur.
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Also, I feel obligated to mention that specifically in the Rust Belt in the US, there are a lot of people who have lost their licenses because disaffection drove them to alcoholism, which led to a series of DUIs. These people want to work, but they’ll never again be trusted to drive—so how will these people ever get another job?
Cheap driverless cars—ones that don’t have to be smart enough to drive in complex city conditions, only along country roads to about town limits—are clear winners here. (The current attempted semi-solution to these problems is electric bicycles, but they just don’t have the range if you don’t already live pretty close to town. Most such people end up having to move, usually away from their families, which takes away even more of their support-network.)
Just like “why not just give homeless people a house”, a very simple solution to persistent joblessness in these areas is to give the people without driver’s licenses a car that doesn’t require a driver’s license (because it drives itself.)
And the cheaper such a car is, the more of them you can afford to give away on a constrained budget; so you’d better constrain the problem domain as tightly as possible, and ship as MVP-like a product as possible. (Analogy: did the OLPC need to be a powerful computer? No, not for anything it needed to do. So you can cheap out on hardware, and thus make more of them.)