Earlier quoted context omitted.
Buy them a machine each. $100K has always been "cheap" for a "business computer" and today you can get more computer for that money than ever. $100K of hardware (per year or so) is small-fry compared to almost every other R&D industry out there. Just compare with the cost of debuggers, oscilloscopes and EMC labs for electronic engineers.
My company has over 400 Data Scientists and 1000s of Data Analysts. Buy them a machine each at a cost of $40-60 billion ? Or would it make more sense to buy one Spark cluster and then share the resources at a fraction of the cost.
Still expensive, but much less than 40 billion.