I avoid new technology, exactly because I'm an engineer. I wonder if that is just me, but when new technology is introduced and hyped, I usually take a quick look at implementations, research, and talks just to get an idea of what the state of the art really is like. As a result, I have become the late adopter among my group of friends because the first iteration of any new technology usually just isn't worth the iss…
I would almost agree with you, but please indulge with me in the following thought. Let's say that you can go to work by feet or by bike. Let's also say that by feet your probability of getting killed are 1 in 1,000,000, and the commute takes 20 minutes. On a bike, commuting takes only 10 minutes, but the probability is up to 1 in 200,000. Five times more. You end up deciding to use the bike every day to go to work.…
In other words, as a buyer, I do care about the occupant safety rating, you are correct in that. As a road user, I also care that other people's cars consider me as irrelevant, my potential death an externality to be amortized in the purchase prize.