Earlier quoted context omitted.
I don't know you, and haven't conversed with you, so I can't speak for how you support Apple. I simply oppose people who will defend any action, no matter how absurd, because they support the people behind that action in most other cases. You'll see all sorts of gymnastics used to justify it, but it really boils down to people supporting things they wouldn't normally, were they outside of context of their 'affiliatio…
People tend to build their identities around their affiliation. Attacking Apple probably makes him feel like you are attacking him. Similarly his support of Apple is merely him supporting his own identity. It's silly, I know, but people do that all the time. It's freakishly hard for people caught in the identity/affiliation trap to disentangle that aspect of their psyche's. It's often why you can observe fantastic le…
Almost universally I believe, the tendency of humans to fall for it stiffles critical thought. I don't delude myself by thinking I can put an end to it (it probably is just basic human nature), but I do oppose it when I recognize it.
Aside: what are your thoughts on the concept of 'hipster'? (the popularity of liking unpopular' things) I would like to think that perhaps it's some sort of "immune response meme" to the phenomenon, but I fear that is wishful thinking at best.