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N26 will be leaving the UK

n26.com

21–30 of 517 posts

Re: N26 will be leaving the UK

#21
post #2

As somebody who lives in the UK (London area), I've never even heard of this company N26, let alone aware that they had UK operations. I do frequent the web, youtube, bus stops, tubes, trains and utterly exposed to all forms of marketing. So from my perspective, this does seem like marketing failure from the start - at least from my perspective. Though the only real new Bank in the UK to do well, traction wise would…

> Though the only real new Bank in the UK to do well, traction wise would be Metro Bank

This probably indicates that you are not in fact as well exposed to bank marketing as you suspect - it's hard to argue that Monzo and Revolut have not done well.

Re: N26 will be leaving the UK

#23
post #2

As somebody who lives in the UK (London area), I've never even heard of this company N26, let alone aware that they had UK operations. I do frequent the web, youtube, bus stops, tubes, trains and utterly exposed to all forms of marketing. So from my perspective, this does seem like marketing failure from the start - at least from my perspective. Though the only real new Bank in the UK to do well, traction wise would…

I recently split a restaurant bill with 7 other early-twenty-somethings. I think 5 of us had Monzo (making things much easier). They have been immensely successful among the younger demographic. Monzo have been doing a lot of advertising on public transport in my city (can't speak about online ads because I don't see them).

I know one person who uses N26 but he's from Germany, where I believe it's a lot more popular.

Starling, Monzo, Revolut and N26 seem to basically be at feature parity with each other and their apps are incredibly similar.

Re: N26 will be leaving the UK

#25
Worth noting that N26 was touted for a while as a grim reaper that would come to the UK with its vast capitalisation (at the time about 2-3x as a much as any UK mobile bank) and blow Monzo and Revolut away.

A good lesson that a well-funded incumbent in another market can't always make the hop to a different geography with assured success.

Re: N26 will be leaving the UK

#26

I'm skeptical of Brexit being the reason that N26 is withdrawing from the UK. They started operation in the uk in October 2018, over 2 years after the referendum result and 6 months before the UK was meant to leave until the date got pushed back.

Back then, the government were still talking about keeping the same benefits of membership after we leave.

Re: N26 will be leaving the UK

#27
post #2

As somebody who lives in the UK (London area), I've never even heard of this company N26, let alone aware that they had UK operations. I do frequent the web, youtube, bus stops, tubes, trains and utterly exposed to all forms of marketing. So from my perspective, this does seem like marketing failure from the start - at least from my perspective. Though the only real new Bank in the UK to do well, traction wise would…

> As somebody who lives in the UK (London area), I've never even heard of this company N26, let alone aware that they had UK operations.

They've had ads plastered all over central London tube stops.

Re: N26 will be leaving the UK

#28

I'm skeptical of Brexit being the reason that N26 is withdrawing from the UK. They started operation in the uk in October 2018, over 2 years after the referendum result and 6 months before the UK was meant to leave until the date got pushed back.

i suspect this is being used as an excuse to leave the UK.
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