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The Disneyfication of a University

academeblog.org

51–60 of 268 posts

Re: The Disneyfication of a University

#51
post #24

It's part of the ongoing "corporatization" and "MBA-ization" of US colleges and universities. GW's attempt to institute a "culture" using techniques developed at Disney is just one of many possible examples, although I will admit it is a particularly easy one to mock. (Quoting the OP: "The GW culture initiative can be summed up in two words: Mickey Mouse.") Much of higher education in the US is now controlled by an a…

> At the top of this bureaucracy are college and university presidents earning seven figures a year and also earning additional income from sitting on corporate and non-profit boards.

s/earning/receiving/

How much do all the administrative salaries add to the average student's tuition bill?

Re: The Disneyfication of a University

#52

A good rule of thumb is that the more a corporation talks about "culture", the more the employees should be wary that they are getting fleeced. A lot of companies have realized that they get employees to work harder for less if they are able to get the employees to develop some sort of emotional attachment to the company. If you as an employee are getting a lot of push about "company culture" and the company is tryin…

Culture should be apparent. Repetitious reinforcement of the "culture" is propaganda.

Re: The Disneyfication of a University

#53
post #32

Company culture and values training is useful to inform people of what the culture and values are. You can’t impose or change culture and values through training. “Culture” is just a summary of what people do — the way to reinforce it is just to do it. If people are visibly rewarded day-to-day for acting a certain way, and visibly not rewarded (and let go) for doing the opposite, that’s going to be what determines th…

I think this has a name, but I can't recall it -- Workers always end up doing whatever that the higher ups reward, not what they say they want. They can parrot about culture however much they want, but in the end if being an asshole is what get you bonuses and promotions, that's the employees they'll get

Re: The Disneyfication of a University

#55
post #25

Several years ago, I had to attend a full day "culture training" session given by Senn Delaney (a division of Heidrick & Struggles) [1]. It was also a massive waste of time. Our company actually has a really great culture, and what I remember of the training amounted to a somewhat subtle attempt to indoctrinate employees to be more blindly obedient to management change initiatives. There was some other stuff, but I h…

Not long ago at $JOB I sat through what I call "mandatory psychobabble day". The particular psychobabble being peddled to, or rather, imposed on, us was the DISC system -- a variant of which was recently outed on Hackernews as pernicious hucksterism which somehow held much of Sweden in its sway. It was supposed to make us better collaborators, under the rubric that understanding the traits of both your own star sign under this 20th century horoscope and those of your coworkers will enable you to formulate better communication strategies. Oddly, the most fruitful discussions that day, or at any time at $JOB, were held without reference to DISC at all.

My single moment of satisfaction was in trolling the interlocutor at the end. He still recognizes and smiles to me in the halls, which tells me my trolling was sufficiently subtle.

Re: The Disneyfication of a University

#56
post #24

It's part of the ongoing "corporatization" and "MBA-ization" of US colleges and universities. GW's attempt to institute a "culture" using techniques developed at Disney is just one of many possible examples, although I will admit it is a particularly easy one to mock. (Quoting the OP: "The GW culture initiative can be summed up in two words: Mickey Mouse.") Much of higher education in the US is now controlled by an a…

>Whether this corporatization proves a good or a bad thing in the long run, it remains to be seen. Is it? How could it end up being a good thing? Bureaucracy always pops up somewhere where there is money floating around like a patch of moss grows in humid tree bark. It doesn't produce anything of value besides justifying its own existence

> Bureaucracy always pops up somewhere

Sometimes expressed as the Iron law of oligarchy [0] or the The Iron Law of Bureaucracy [1]

[0] https://en.wikipedia.org/wiki/Iron_law_of_oligarchy

[1] https://www.jerrypournelle.com/reports/jerryp/iron.html

Re: The Disneyfication of a University

#57
post #22

Earlier quoted context omitted.

I think part of the point of TFA is that it wasn't specific; the core values they suggest would make just as much sense for McDonalds and for GWU.

A good rule of thumb: if you can't imagine a company adopting the opposite position of a "core value", it's not a value at all. "Honesty" is not a value. "Move fast and break things" is a value.

There are plenty of companies that have embraced the opposite of "honesty" (Enron, Arthur Anderson, and Theranos are a few that come to mind).

Re: The Disneyfication of a University

#58
I don't have enough adjectives. This is now SOP, everywhere. Current Affairs had this scathing article about a different waste of money: https://www.currentaffairs.org/2016/06/the-unendurable-horro...

And this 2003 article from the LA Weekly gives a jarring glimpse into Mouse mentality: https://www.laweekly.com/keepers-of-the-magic-kingdom/

Re: The Disneyfication of a University

#59
post #46

A good rule of thumb is that the more a corporation talks about "culture", the more the employees should be wary that they are getting fleeced. A lot of companies have realized that they get employees to work harder for less if they are able to get the employees to develop some sort of emotional attachment to the company. If you as an employee are getting a lot of push about "company culture" and the company is tryin…

> A good rule of thumb is that the more a corporation talks about "culture", the more the employees should be wary that they are getting fleeced. Yip, the whole "team pep" talks and the like, all reminisce of what we would call a "cult" in mentality they wish to install in the worship of the `company`. But unless you have a vested interest in that company with shares or a good profit share package, then giving any jo…

I feel like this is a lesson everyone in tech gets by their second or third job. If you haven’t gotten this lesson yet, hang tight, it’s coming.

Re: The Disneyfication of a University

#60
post #6

Well written piece. I've been subjected to these kinds of 'workshops', and, like the author I too resent them. What's interesting is that many people (a majority?) in my organisation hated it too. Why do sessions like this keep getting organised? Why don't employees unite and speak up? What's in it for management? Deep down they must know that for most people attending, it doesn't add any value (it detracts).

Here's one example showing why people might be reluctant to speak out about wasteful training: (Sorry, this is a bit long!)

Early in my PhD, I was made vice-president (or something like that; I don't actually remember) of the university's Society of Fire Protection Engineers (SFPE). This title was really only a formality as there were no duties aside from some training that the university required. The organization existed mainly to get external speakers every once in a while. The organization was purely professional. Keep this in mind.

The most annoying training could accurately be described as "frat boy training" in the sense that it seemed to be targeted specifically at heavy-drinking fraternity members. The training lasted about 2 hours as I recall and had to be retaken yearly. It involved groups of roughly 100 people watching videos and participating in discussions about (basically) why you should call for medical help if someone passes out after drinking too much. (There were some other lessons, like telling us to call a certain phone number to report on people who seem to be "suspicious" but are not breaking the law.) The entire event seemed to be motivated by lawyers' desire to reduce the university's liability in the event that someone drinks too much and dies.

The first year I was in a leadership position in the local SFPE group I attended the training and thought it was a huge waste of time. None of the training applied to our group. We never had any social events, much less ones with alcohol. Plus, I don't need to be told to call for help if someone is obviously in medical trouble.

Given that, in the the second year of the training I arrived early and politely asked the presenter about why my group was required to attend this training. The presenter responded rudely along the lines of "Of course you have to take the training. Sit down and do it." Not only that, apparently they had a panic button, because soon after that two security folks came in to escort me out of the room for being belligerent. (I don't recall the presenter doing anything that seemed to indicate they were calling for security.) I was really struck by this because I was polite the entire time and was actually going to take the training again.

After being removed from the room, some admin came down to chastise me. I carefully explained to the admin that I don't believe this training is relevant to my group at all, particularly as one of the only graduate students in attendance. The admin continued to chastise me, and told me that I would have to reschedule my training for another time even though I had not missed much as I recall.

Later the same admin contacted me to tell me that yes, in fact, my group was misclassified, and we will never have to take that training again.

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