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The Disneyfication of a University

academeblog.org

41–50 of 268 posts

Re: The Disneyfication of a University

#41
post #11
post #6

Well written piece. I've been subjected to these kinds of 'workshops', and, like the author I too resent them. What's interesting is that many people (a majority?) in my organisation hated it too. Why do sessions like this keep getting organised? Why don't employees unite and speak up? What's in it for management? Deep down they must know that for most people attending, it doesn't add any value (it detracts).

It might have something to do with >A select group of faculty and staff, those identified as opinion leaders, are being offered all-expenses paid trips to the Walt Disney World Resort in Orlando “to gain first-hand insight into Disney’s approach to culture.”

The free trips to Disney World aren't for directly incentivizing management to open the purse strings. Rather, what the trips do is indoctrinate management into the culture that such workshops are a highly beneficial thing. After this, the money flows naturally.

It's a similar social proof by misdirection as millionaire motivational speakers selling expensive seminars to "get rich", mid level marketing schemes recruiting new members, etc.

Re: The Disneyfication of a University

#42
post #24

It's part of the ongoing "corporatization" and "MBA-ization" of US colleges and universities. GW's attempt to institute a "culture" using techniques developed at Disney is just one of many possible examples, although I will admit it is a particularly easy one to mock. (Quoting the OP: "The GW culture initiative can be summed up in two words: Mickey Mouse.") Much of higher education in the US is now controlled by an a…

>Whether this corporatization proves a good or a bad thing in the long run, it remains to be seen.

Is it? How could it end up being a good thing?

Bureaucracy always pops up somewhere where there is money floating around like a patch of moss grows in humid tree bark. It doesn't produce anything of value besides justifying its own existence

Re: The Disneyfication of a University

#43

A good rule of thumb is that the more a corporation talks about "culture", the more the employees should be wary that they are getting fleeced. A lot of companies have realized that they get employees to work harder for less if they are able to get the employees to develop some sort of emotional attachment to the company. If you as an employee are getting a lot of push about "company culture" and the company is tryin…

That's a choice though.

If you care enough to put in some extra time ... you've chosen to care.

There's no "fleecing" with that.

Re: The Disneyfication of a University

#44
The funny thing is that Disney actually could teach a university something, but that's not it. Disney is really good at a few things, like line, crowd, and parking management. Disney could probably make a school's football stadium and parking run better. Disney creates the illusion that they're better than they are by over-maintaining the visible stuff. So they could help create a culture that makes a school look less run-down, like making sure the bathrooms are clean, functional, and never out of supplies. Disney is good at maintaining heating, ventilating, and air conditioning standards. So they could help with indoor air quality.

But "mad about the Mouse" training? No.

Re: The Disneyfication of a University

#46

A good rule of thumb is that the more a corporation talks about "culture", the more the employees should be wary that they are getting fleeced. A lot of companies have realized that they get employees to work harder for less if they are able to get the employees to develop some sort of emotional attachment to the company. If you as an employee are getting a lot of push about "company culture" and the company is tryin…

> A good rule of thumb is that the more a corporation talks about "culture", the more the employees should be wary that they are getting fleeced.

Yip, the whole "team pep" talks and the like, all reminisce of what we would call a "cult" in mentality they wish to install in the worship of the `company`.

But unless you have a vested interest in that company with shares or a good profit share package, then giving any job your life and soul is only going to end badly for yourself and you will burn out. Though the trend may seem to pull them in, burn them out and install a agist mentality upon older workers, don't make it right - however indirect that mentality is played out.

Remember, a career is a progression of job measured via what you get paid, but they are still jobs after all. If on the other hand you are more involved in the risk and rewards aspects, that is different as your being fair upon yourself with what you invest. Otherwise, it is just a job.

Re: The Disneyfication of a University

#47
post #44

The funny thing is that Disney actually could teach a university something, but that's not it. Disney is really good at a few things, like line, crowd, and parking management. Disney could probably make a school's football stadium and parking run better. Disney creates the illusion that they're better than they are by over-maintaining the visible stuff. So they could help create a culture that makes a school look les…

Caring about the little things IS a culture and a pretty good one at that.

Re: The Disneyfication of a University

#48
As someone who is not from North America, this positive/good vibe culture really baffles me. You are a human being. Negative emotions are part of life. World is full of pain and sufferings. You are supposed to feel empathy for other people and feel bad for their misfortune even if you have the good luck of not going through suffering. I just don't understand this obsession of feeling good all the time. I don't know how people can just brag about themselves with things like "good vibes only". If you have never felt sadness, pain, shame, or embarrassment, is it something to brag about?

Re: The Disneyfication of a University

#49

A good rule of thumb is that the more a corporation talks about "culture", the more the employees should be wary that they are getting fleeced. A lot of companies have realized that they get employees to work harder for less if they are able to get the employees to develop some sort of emotional attachment to the company. If you as an employee are getting a lot of push about "company culture" and the company is tryin…

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