McDonald's app bug let people order for free in France
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Re: McDonald's app bug let people order for free in France
#2More details: if you ordered a "Golden Menu" with a "McFirst" sandwich on the mobile app or on the self-service machine, almost everything you add would have been for free. The bug was first reported on Twitter and it took about 7 hours for restaurants to refuse to give orders.
Re: McDonald's app bug let people order for free in France
#3Seems like a good way to promote the app specifically and McDonald's in general. I wonder what the ROI on something like this is vs a more traditional marketing campaign.
Re: McDonald's app bug let people order for free in France
#4Seems like a good way to promote the app specifically and McDonald's in general. I wonder what the ROI on something like this is vs a more traditional marketing campaign.
Their franchisees bore the entire cost of giving out the free food. McDonald's corporate paid nothing except for paging someone in to fix the bug.
Re: McDonald's app bug let people order for free in France
#5Seems like a good way to promote the app specifically and McDonald's in general. I wonder what the ROI on something like this is vs a more traditional marketing campaign.
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Re: McDonald's app bug let people order for free in France
#6Through the magic of software, McDonald's has allowed its customers to live out their fantasy of becoming real-life Hamburglars.
Re: McDonald's app bug let people order for free in France
#7Seems like a good way to promote the app specifically and McDonald's in general. I wonder what the ROI on something like this is vs a more traditional marketing campaign.
Their franchisees bore the entire cost of giving out the free food. McDonald's corporate paid nothing except for paging someone in to fix the bug.
Well, the software is provided by corporate so franchisees likely have a claim for compensation.
Whether they would dare at the risk of facing any negative consequences is another issue...
Re: McDonald's app bug let people order for free in France
#8There was another one I saw where you could order a dollar burger, then order another ten burgers without the burger, and because of how the kiosk software calculated the "no burger" modifier, the total came out to $0.
https://www.usatoday.com/story/tech/2019/04/08/11-free-burge...
Re: McDonald's app bug let people order for free in France
#9Seems like a good way to promote the app specifically and McDonald's in general. I wonder what the ROI on something like this is vs a more traditional marketing campaign.
Their franchisees bore the entire cost of giving out the free food. McDonald's corporate paid nothing except for paging someone in to fix the bug.
I don't know if McDonald's food is that expensive. I would expect that most of the costs are the employees, the building, and the equipment.
Re: McDonald's app bug let people order for free in France
#10Earlier quoted context omitted.
Their franchisees bore the entire cost of giving out the free food. McDonald's corporate paid nothing except for paging someone in to fix the bug.
I don't know if McDonald's food is that expensive. I would expect that most of the costs are the employees, the building, and the equipment.
Well, their employees had to do all the work to make that food without the franchise getting revenue for it, but the employees were presumably still paid