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SEO case study: 8k to 200k monthly organic traffic

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Re: SEO case study: 8k to 200k monthly organic traffic

#21

Post by buboard »

Cenk wrote: post #5
diminish wrote: post #2

> done right, SEO can be a game-changer... SEO is still one of the few free ways to get customers. Any ideas how to best leverage it for startups?

From personal experience: Yes, correct markup and h1 tags etc (“On-Page SEO“) all matter. Set everything up correctly, that should take your frontend dev a couple days at most for a small to medium site. But that will do almost nothing unless it’s coupled with loads of backlinks. Get a tool like ahrefs or semrush (they’re expensive because they’re good, but a one-week trial is enough to take a look around in the begi…

> ahrefs or semrush

OK I gotta ask: these 2 particular bots constantly scan my site once an hour. Why?

Re: SEO case study: 8k to 200k monthly organic traffic

#22

Post by encoderer »

samscully wrote: post #11
diminish wrote: post #2

> done right, SEO can be a game-changer... SEO is still one of the few free ways to get customers. Any ideas how to best leverage it for startups?

Here are some notes I made when I worked for a company that did very well in SEO. This was a few years ago now, so this might be horribly out of date now. Hygiene factors - Never expose an error page to Google. - Never expose an empty page. - Make sure all content is visible on first page load (e.g. not behind pop ups). - Show the same content to Google as to users. - Make sure all relevant content is in the HTML (no…

This is really very good.

Re: SEO case study: 8k to 200k monthly organic traffic

#23

Post by throwaway77384 »

buboard wrote: post #21
Cenk wrote: post #5

Earlier quoted context omitted.

From personal experience: Yes, correct markup and h1 tags etc (“On-Page SEO“) all matter. Set everything up correctly, that should take your frontend dev a couple days at most for a small to medium site. But that will do almost nothing unless it’s coupled with loads of backlinks. Get a tool like ahrefs or semrush (they’re expensive because they’re good, but a one-week trial is enough to take a look around in the begi…

> ahrefs or semrush OK I gotta ask: these 2 particular bots constantly scan my site once an hour. Why?

Complete speculation: They make their money by assessing back-links. So they crawl as many websites as possible, as often as possible, to establish some kind of view of who is linking to what. From that, they extrapolate some kind of popularity score, which they can probably correlate with keywords and types of users and searches.

That is what they sell back to users, presumably. I am actually quite interested to see how clear their data / recommendations would be, but haven't had the time to do so yet.

Re: SEO case study: 8k to 200k monthly organic traffic

#25

Post by andygcook »

buboard wrote: post #21
Cenk wrote: post #5

Earlier quoted context omitted.

From personal experience: Yes, correct markup and h1 tags etc (“On-Page SEO“) all matter. Set everything up correctly, that should take your frontend dev a couple days at most for a small to medium site. But that will do almost nothing unless it’s coupled with loads of backlinks. Get a tool like ahrefs or semrush (they’re expensive because they’re good, but a one-week trial is enough to take a look around in the begi…

> ahrefs or semrush OK I gotta ask: these 2 particular bots constantly scan my site once an hour. Why?

It's likely because other companies/people are tracking your site as a competitor in Ahrefs/SEMrush.

Re: SEO case study: 8k to 200k monthly organic traffic

#26

Post by dgudkov »

diminish wrote: post #2

> done right, SEO can be a game-changer... SEO is still one of the few free ways to get customers. Any ideas how to best leverage it for startups?

>SEO is still one of the few free ways to get customers.

If you have to hire and manage a team of content writers it's not that free.

Re: SEO case study: 8k to 200k monthly organic traffic

#28

Post by markosaric »

diminish wrote: post #2

> done right, SEO can be a game-changer... SEO is still one of the few free ways to get customers. Any ideas how to best leverage it for startups?

Create content relevant to what your startup does. Answer relevant questions that real people search for. You can do some keyword research and use tools such as Autocomplete and People Also Ask to get some questions to start with.

Answer these questions the best you can. In-depth, clear, easy to understand. Make it informative, make it educational, make it look nice. The focus is on providing the best value possible to the person who is asking the question.

Review the posts that currently rank on the first page of Google for these searches. What topics do they talk about? What issues do they solve? And then try to create something that's better, more practical, easier to understand, presented in a better way... than what you've found on the first page.

It will take some time and effort of regularly posting quality articles before you start seeing the results but this is a more trusted and more self-sustainable way of driving traffic and leads to your startup.

Re: SEO case study: 8k to 200k monthly organic traffic

#29

Post by jotm »

lhuser123 wrote: post #18
PaulRobinson wrote: post #16

Earlier quoted context omitted.

Yes, but interestingly (to me, at least), Google have modified their search engine crawler over many, many iterations so that what it values is the same as what a user would value. When people would keyword stuff, Google developed techniques to spot that and stop it from working. When people would work on backlink farms, Google developed techniques to spot that and stop it from working. When price comparison search e…

You kind of describe the reason I can’t get rid of Google. Many people keep saying that DuckDuckGo is good enough. But no matter how hard I try use it for everything, always end up googling a few questions. Many times, Google knows what I’m looking for better than myself.

Yeah Google Search results have gone down in quality... but everyone else is worse still :/

Re: SEO case study: 8k to 200k monthly organic traffic

#30

Post by ncallaway »

lhuser123 wrote: post #18
PaulRobinson wrote: post #16

Earlier quoted context omitted.

Yes, but interestingly (to me, at least), Google have modified their search engine crawler over many, many iterations so that what it values is the same as what a user would value. When people would keyword stuff, Google developed techniques to spot that and stop it from working. When people would work on backlink farms, Google developed techniques to spot that and stop it from working. When price comparison search e…

You kind of describe the reason I can’t get rid of Google. Many people keep saying that DuckDuckGo is good enough. But no matter how hard I try use it for everything, always end up googling a few questions. Many times, Google knows what I’m looking for better than myself.

DuckDuckGo will let you prefix any query with "!g" and redirect that query to Google.

That was the feature that let me switch everything over to DDG. DDG works great for 80-85% of my search queries. For the others, I just prefix with "!g" because I suspect Google will give me better results.

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