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Alphabet earnings show Google Cloud on $10B run rate

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Re: Alphabet earnings show Google Cloud on $10B run rate

#81

I would really love to know what the quarterly revenue is for just compute and storage, for each of the major cloud providers. Including things like G Suite and Office 365 just muddies the waters.

More specifically, they should just break these huge corporations up. Better for everyone long term, except maybe their tax dodging share holders. Google has conflicts of interest competing against their own cloud customers, some of whom are also ad customers, with products that get preferential treatment on the same platforms. Same for MS. Same for Amazon. Same for Apple. They each have overlapping businesses that a…

> Better for everyone long term, except maybe their tax dodging share holders.

Wishful thinking, these people will earn money regardless.

Re: Alphabet earnings show Google Cloud on $10B run rate

#82

Earlier quoted context omitted.

> I'm not sure what would even differentiate them Distance from carbon-neutrality per dollar of revenue sounds like a good start.

Carbon neutrality is a flawed statistic IMO and can be doctored with a lot - e.g. if Google pays a company X to plant an amount of trees, who's to say that neutralizes carbon? Keep it simple, just publish how much power they're using and what the sources are.

I’m not sure what you mean by publish “what the power sources are.” Data centers are grid connected and are therefore connected to a lot of different generators—including coal, natural gas, wind, solar, and hydro. All generators on the grid contribute to the grid. It’s really tough to single out a generation source for a particular user.

Re: Alphabet earnings show Google Cloud on $10B run rate

#83
post #43

Does anyone know if there are numbers somewhere for how much energy the different cloud providers use? Would be interesting to see which is more efficient from that perspective for those of us who care about such things. Energy per $ revenue or even better per compute would be helpful.

A cloud provider that specializes in compute will have vastly higher energy costs than a cloud provider that specializes in storage. Even without explicit specialization, it's not unreasonable to assume that the distribution of compute-heavy and storage-heavy customers is quite different between providers. So you'd have to sort of calculate that out. But if you do that, I'm not sure what would even differentiate them…

I agree it's rather strange to ask for who has the lowest energy usage when you're a cloud customer. "I want to rent this computer to do X, but it shouldn't consume any electricity" is not a reasonable demand.

However: one could say that these companies are now big enough that it is reasonable to start demanding that these companies source the energy in a climate-friendly way. I think it's not at all unreasonable to demand that when Google or Amazon builds massive new data centers to be responsible about how those data centers are powered.

Re: Alphabet earnings show Google Cloud on $10B run rate

#84
post #43

Does anyone know if there are numbers somewhere for how much energy the different cloud providers use? Would be interesting to see which is more efficient from that perspective for those of us who care about such things. Energy per $ revenue or even better per compute would be helpful.

The providers are already financially incentivised to minimise their power consumption. I’m not sure any change is needed. I suppose the power source might be relevant to the customer (eg. Coal vs hydro, etc).

Re: Alphabet earnings show Google Cloud on $10B run rate

#85
post #43

Does anyone know if there are numbers somewhere for how much energy the different cloud providers use? Would be interesting to see which is more efficient from that perspective for those of us who care about such things. Energy per $ revenue or even better per compute would be helpful.

Should I expect ARM processors to be the most energy efficient for compute? Eg if I’m in AWS, should I be choosing graviton instances?

The answer seems to be yes for the latest Gravition2 according to initial benchmarks.

Re: Alphabet earnings show Google Cloud on $10B run rate

#86
post #43

Does anyone know if there are numbers somewhere for how much energy the different cloud providers use? Would be interesting to see which is more efficient from that perspective for those of us who care about such things. Energy per $ revenue or even better per compute would be helpful.

A cloud provider that specializes in compute will have vastly higher energy costs than a cloud provider that specializes in storage. Even without explicit specialization, it's not unreasonable to assume that the distribution of compute-heavy and storage-heavy customers is quite different between providers. So you'd have to sort of calculate that out. But if you do that, I'm not sure what would even differentiate them…

Cooling is a pretty big factor in the energy usage of datacenters, and there's a lot of room for creative use of technology there - or simply geographic advantages.

Re: Alphabet earnings show Google Cloud on $10B run rate

#87
post #83

Earlier quoted context omitted.

A cloud provider that specializes in compute will have vastly higher energy costs than a cloud provider that specializes in storage. Even without explicit specialization, it's not unreasonable to assume that the distribution of compute-heavy and storage-heavy customers is quite different between providers. So you'd have to sort of calculate that out. But if you do that, I'm not sure what would even differentiate them…

I agree it's rather strange to ask for who has the lowest energy usage when you're a cloud customer. "I want to rent this computer to do X, but it shouldn't consume any electricity" is not a reasonable demand. However: one could say that these companies are now big enough that it is reasonable to start demanding that these companies source the energy in a climate-friendly way. I think it's not at all unreasonable to…

I'm sure Google will have no problem providing a checkbox for you that will double your prices.

Re: Alphabet earnings show Google Cloud on $10B run rate

#88
post #43

Does anyone know if there are numbers somewhere for how much energy the different cloud providers use? Would be interesting to see which is more efficient from that perspective for those of us who care about such things. Energy per $ revenue or even better per compute would be helpful.

Google is 100% renewable and is in my opinion the leader among the giants (AWS, Azure, Google, Ali) but there might be smaller companies that is even better.

https://www.blog.google/outreach-initiatives/sustainability/...

Re: Alphabet earnings show Google Cloud on $10B run rate

#89

Earlier quoted context omitted.

Carbon neutrality is a flawed statistic IMO and can be doctored with a lot - e.g. if Google pays a company X to plant an amount of trees, who's to say that neutralizes carbon? Keep it simple, just publish how much power they're using and what the sources are.

I’m not sure what you mean by publish “what the power sources are.” Data centers are grid connected and are therefore connected to a lot of different generators—including coal, natural gas, wind, solar, and hydro. All generators on the grid contribute to the grid. It’s really tough to single out a generation source for a particular user.

I remember walking by a google data centre on the Columbia river years ago and being told that it was sighted there so that it could use the power from the dam.
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