I don't want to be overly critical here but If we rush to call this 'widespread surveillance' (intended or not) I worry that we'll quickly start losing words/expressions to describe the stuff that snowden unveiled or whethever the government does in China...
PRISM/CALEA/ubiquitous surveillance via facial recognition, social credit scoring don't just magically stop being linguistically addressable because we've tossed another specific example into the generic bucket. It just means that we're getting better at identifying exploitative forms of unnecessary data collection.
Unless I'm reading your statement wrong, I'm just not seeing a here your worry comes into play. There's no Orwellian language leak there, and I'm usually pretty sensitive to that just because it does drive me nutswhen people try to do that intentionally.