Experts Exchange is borderline spam, to put it mildly. They hide the answer at the very end of an enormous scroll (of course after they try to sell you via a pop-up). A reasonable user has no clue that the answer is on the page. When I have made it all the way down, I have received a quality solution perhaps 5 out of 500 times. Stack Overflow realized there was a quality problem with the existing tech Q&A services an…
To keep their search ranking up, they'd show this hidden content to the Googlebot, but not to unregistered users.
Google cried foul about this, and thus was the long scroll to an answer invented.
EE's web site was never designed around giving the user an answer as quickly as possible. It has always been designed to maximize its tiny paid account conversion rate. That's a spam business model, no "borderline" about it.