Earlier quoted context omitted.
GDPR treats an IP address as personal data. The data is not transmitted through an anonymizing network, so Google has access to the user's IP address when they receive the data. Anything that is associated with personal data also becomes personal information, therefore Google is transmitting personal data without user consent, which is illegal. Asking for consent is not required under GDPR when the data collection is…
> GDPR treats an IP address as personal data. No it doesn't. GDPR only treats IP address as personal data if it is associated with actual identifying information (like name or address). Collecting IP address alone, and not associating it with anything else, is completely fine (otherwise nginx and apache's default configs would violate GDPR), and through them basically every website would violate GDPR. Edit: and furth…
Furthermore, GDPR itself specifically refers to online identifiers in Article 4 as falling under the definition of personal data[2] and then clarifies in Recital 30[3] that IP addresses count as online identifiers in this context. There seems to be no legal ambiguity in the EU on this topic at this point, but I would be not surprised to see parties who are not GDPR compliant pretend otherwise indefinitely.
[1] https://curia.europa.eu/jcms/upload/docs/application/pdf/201...