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Asana files to go public via direct listing

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Re: Asana files to go public via direct listing

#22

Honestly, I bet the employees would much rather it just got acquired. Many companies should do an internal poll, I bet more than 50% want acquisition.

It's possible the direct listing is because an acquisition at a premium didn't occur and shareholders are anxious for liquidity.

Re: Asana files to go public via direct listing

#23

Worst product I’ve ever used

That's a not a very helpful feedback, especially for folks that might be looking into using them. Any chance you can share more on what you don't like?

We tried to move to Asana when Trello announced their restrictions a while back. At the time Asana had no production grade way to migrate from Trello. The tool they had was just an extension build by a third party and it did a poor job at migrating your boards over without losing detail.

For something so critical to Asana's business model - in capturing Trello evacuees - it sure felt a bit weird.

Has things improved since then?

In the end we went all the way to Azure DevOps to solve our problem. (But in doing so we created a million more!)

Re: Asana files to go public via direct listing

#24

Honestly, I bet the employees would much rather it just got acquired. Many companies should do an internal poll, I bet more than 50% want acquisition.

It's possible the direct listing is because an acquisition at a premium didn't occur and shareholders are anxious for liquidity.

Hopefully that's not the case, but it certainly appears so.

Re: Asana files to go public via direct listing

#25

Earlier quoted context omitted.

I had a similar experience and genuinely wondered why it was even used by anyone at all.

Same. It was incredibly slow and loved to eat most of a GB of memory if I left its tab open. I once had it pop up a "would you recommend this product to others?" form that managed to introduce ~3 seconds of input latency on each keystroke for its text feedback area. Which, as you'll recall, is a basic HTML element you shouldn't need Javascript intercepting input to in the first place without one hell of a good reason…

It used to be faster. They’ve put themselves in a position where users are ready to bail after any major price increase.

Re: Asana files to go public via direct listing

#26
post #5

Congrats to the team - I've been an Asana user since day 1 when it looked like a glorified spreadsheet and was essentially a nice wrapper around Facebook Tasks (FB's internal task management tool.) Ultimately I think they have the right ideas and long-run roadmap, but will have a lot of challenges executing in such a crowded space. Excited to see what they do next!

I never cared for the software, but I’m excited to see how the direct listing plays out.

Re: Asana files to go public via direct listing

#27
post #25

Earlier quoted context omitted.

Same. It was incredibly slow and loved to eat most of a GB of memory if I left its tab open. I once had it pop up a "would you recommend this product to others?" form that managed to introduce ~3 seconds of input latency on each keystroke for its text feedback area. Which, as you'll recall, is a basic HTML element you shouldn't need Javascript intercepting input to in the first place without one hell of a good reason…

It used to be faster. They’ve put themselves in a position where users are ready to bail after any major price increase.

I stopped using it about two years ago and started... oh, four or so years before that. If it's even slower now than it was then, whoa. It was already probably the generally worst-performing "web app" I knew of at the time, which is saying something.

Re: Asana files to go public via direct listing

#29
While I personally find Asana clunky and slow (I've used many tools for project management: Notion and Jira are by far what I personally enjoy the most, followed by Airtable at a distant 3rd), Sam Altman's perspective on Asana are interesting to look at for a more positive outlook on the company: https://blog.samaltman.com/asana

Re: Asana files to go public via direct listing

#30

While I personally find Asana clunky and slow (I've used many tools for project management: Notion and Jira are by far what I personally enjoy the most, followed by Airtable at a distant 3rd), Sam Altman's perspective on Asana are interesting to look at for a more positive outlook on the company: https://blog.samaltman.com/asana

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