If people in the US primarily voted the issues (that matter and affect them) instead of on the basis of nonsense, Democrats would win by a landslide.
Republican politicians are trading away relatively meaningless concessions (on things they likely don't genuinely care about like guns, LGBT rights, abortion, religion, etc) as a cover for tremendously detrimental policymaking that includes broad spectrum deregulation, huge transfers into the military-industrial complex, and massive cuts to social programs including education, healthcare, welfare, etc.
We know that's the game plan. The real fools are the people who continue to fall for this shit.
Edit: I should add that I don't necessarily believe everything about the Democratic Party's platform is valid. But they are unquestionably the better choice for the vast majority of voters.