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Just a friendly passing comment, but I'm not sure you have the correct take-aways from speaking with business owners. With the quarry example, you couldn't get them on the phone. How about conferences, meetups, trade shows etc? Furthermore you probably need to search for companies that might _want_ to speak to you: younger owners, companies with less to lose etc. In the sheet metal example, it sounds like you had alr…
Thanks for the suggestions! I think that's sound advice. The strategy I had in mind was courting industries that were physically close to me. I wasn't just calling the businesses, I was showing up at their offices to ask for meetings. My hypothesis was that there are probably plenty of profitable businesses nearby that are disconnected from the tech world, so other software companies aren't approaching them. To clari…
measure how often you're talking vs. they are if the split isn't 80% in their favor you're doing it wrong.