State of SaaS Product Onboarding • Hacker News Board

Re: State of SaaS Product Onboarding

#41

Post by gremlinsinc » Thu, Jan 30, 2020, 10:50 PM UTC

pc86 wrote: post #23

https://drive.google.com/file/d/103FI07J_lwXwbiqPlEMbQb3B_Um... for anyone who doesn't want to make up a fake email to get the graphic.

Also created some notes/takeaways in markdown (specifically for Joplin) --if you use joplin works great, but you'll need to fix internal links by downloading the infographic above and attaching it.

https://gist.github.com/patrickcurl/2c4386ec7cea7bfd07b18858...

edit: I'm creating a knowledge source of all I can about SaaS to help me organize/stay on focus when I develop my next side project.

Re: State of SaaS Product Onboarding

#42

Post by samuelhulick » Fri, Jan 31, 2020, 4:35 AM UTC

jedimastert wrote: post #2

Fun and slightly related, useronboard.com maintains a list of first time onboarding experiences of various websites with great commentary. " rel="nofollow">https://www.useronboard.com/user-onboarding-teardowns/>

Thank you for sharing this!

I made those teardowns, and it's awesome to see people getting use out of them. :)

Re: State of SaaS Product Onboarding

#43

Post by aazar_shad » Fri, Jan 31, 2020, 6:45 AM UTC

Cenk wrote: post #7

> You might think it's common courtesy to greet users who are new to your product. However, we found that a massive 40% of SaaS products didn't greet us with some form of welcome screen. > That means two-fifths of the software we tested didn't acknowledge us at all. That's a lot of alienated users. Am I the only one that doesn’t like welcome screens and closes them immediately? Just let me get to work

You don't like welcome screens because you're a techy. Non-tech people love it.

Re: State of SaaS Product Onboarding

#44

Post by aazar_shad » Fri, Jan 31, 2020, 6:48 AM UTC

gk1 wrote: post #13

Cenk wrote: post #7

> You might think it's common courtesy to greet users who are new to your product. However, we found that a massive 40% of SaaS products didn't greet us with some form of welcome screen. > That means two-fifths of the software we tested didn't acknowledge us at all. That's a lot of alienated users. Am I the only one that doesn’t like welcome screens and closes them immediately? Just let me get to work

Makes me wonder how much of this is based on experiment data. I’ve seen teams spend weeks on well crafted, thought-out welcome messages and walkthroughs, only to find (through analytics) that most users just X out of the walkthrough right away.

It's all backed by data. We saw users who engaged with the welcome flow + checklist converting 3x than those who didnt.

We've seen people click on 1-button walkthrough clicking on the button instead of "X".

Also, it really depends on your market.

If walkthrough is tooltips next-next-- People find it annoying. Make it two step -- welcome and directly to aha moment feature. You'll see wonders happening.

Re: State of SaaS Product Onboarding

#45

Post by Geee » Fri, Jan 31, 2020, 11:43 AM UTC

markdown wrote: post #38

ryanjm33 wrote: post #22

Earlier quoted context omitted.

The problem with this approach is that you assume the user only has one email address signed in. They might have `/u/1/` as their personal email used on your website. This could cause more confusion than help since this isn't common practice. (Plus you are assuming gmail.)

> Plus you are assuming gmail. There aren't any assumptions. You use this method if the user provided a gmail address. Users of other email services fall back to the default method.

It's not just gmail, but G Suite. The idea is to look up the MX records and detect this.

Re: State of SaaS Product Onboarding

#46

Post by Matticus_Rex » Fri, Jan 31, 2020, 5:14 PM UTC

markdown wrote: post #39

Matticus_Rex wrote: post #19

Earlier quoted context omitted.

The product I work on has the opposite problem -- our team speaks English and French (mostly US-based), but a minority of our users have either of those as a first language. Our product is in twelve languages, and most of our users seem to hate video subtitles, so everything has to be text. The product is too complex to do meaningful video without spoken or written language, which makes onboarding design incredibly t…

Now I'm really curious about your product. Care to share a link?

https://www.glassfrog.com/

SaaS for the Holacracy niche.

Re: State of SaaS Product Onboarding

#47

Post by lowdose » Sat, Feb 01, 2020, 1:12 AM UTC

social_quotient wrote: post #37

lowdose wrote: post #25

Does anyone keep a record of all active SaaS offerings?

this is not ALL but it is handy https://www.saas1000.com/ https://golden.com/list-of-software-as-a-service-companies/1 (these guys have a restful api which can be easy to mess with to get raw data) https://www.crunchbase.com/hub/saas-companies-4f45 (needs an account but is handy for research and data dumps)

Thnx!

Re: State of SaaS Product Onboarding

#48

Post by marcus_holmes » Mon, Feb 03, 2020, 11:07 AM UTC

danjc wrote: post #33

In B2B, we’ve found that friction in the form of additional signup questions for a trial account helps filter out poor quality prospects. For reference most of our subscriptions are > $1000/mo - different demographic to what this article seems to have in mind.

This was my thought. The "awesome frictionless onboarding experience" may get a lot of trial users, but we want the people who need this product and will pay for it. So making the onboarding with some friction will just weed out the triallers. We'll get less trial users, but a higher conversion to paid.