We have an on-going issue with Apple's protections going back almost a decade to when they started mucking about with 3rd Party Cookies. This isn't entirely their fault, blame also lies with the vendor we've chosen and our architecture for SSO.
That being said, there are valid use cases for tracking users across websites. I work for a nonprofit that does fundraising using every imaginable PaaS or SaaS platform as well as quite a few in-house developed tools. We offer an SSO experience across all of these various platforms and integration is a nightmare. OpenIDC, OAuth, SAML, ADFS, and lots of custom APIs.
It works for the most part everywhere except Safari where a few of our integrations just cannot and will not work due to their use of 3rd Party Cookies. Fortunately the way we've had to structure our solution, Sign in with Apple won't be much if any disruption to the status quo. It won't however help matters either.