If I use Docker, I get to put "Docker" on my resume for the next job; if I use bash scripts I don't. If I use React, I get to put "React" on my resume; if I use vanilla JS I don't. If I use Kubernetes, I get to put "Kubernetes" on my resume. If I use AWS, I get to put that on my resume, if I just spin up a Linux instance using Linode or etc, I don't Of course, I would have to convince my boss to let me do all of thes…
The problem is, as so often, the system. If HR goes as low-level in hiring as "React Developer" then people have to play this game. If HR would hire on something more substantial, it wouldn't matter if you did Linode or AWS, React or Angular, Docker or Bash scripts.
If we could find a better way, we'd be using it. But, as it stands, recruiters and HR have only a few minutes per potential candidate to determine whether or not they meet the hiring manager's criteria. It's unreasonable to expect HR/recruiters to keep abreast of an ever expanding list of technologies and their analogs because that's not their core competency. Unless they are repeatedly told that GCP experience is worth like 70% of AWS experience (replace the values and technologies as you see fit), they aren't going to know that.