Earlier quoted context omitted.
24% sounds very much like return on equity. While the 5% for the restaurant are somewhat likely return on revenue.
Alright, yeah, I pulled up basic formulas on profitability ratios to check my math: https://thismatter.com/money/stocks/valuation/profitability-... I've talked myself into: maybe 24% is technically "profit margin," but only because banks are weird and profit margin makes no sense for them. If you have a grocery store and you sell $100 of fruit, maybe $1 is profit. It makes sense to say you have a 1% return on investm…
Return on investment is something else. A grocery store will have sales well above the invested capital. The profit margin may be low-single-digit while ROI is double-digit.