Earlier quoted context omitted.
You don't need Google. The Internet is fairly decentralized. You can build your small web even today and just block Google via robots.txt, never use it yourself, and link via webrings. The Internet is very good at overlay networks. Search engines aren't even required. If you want Google's features then they ask that you pay their price. But if you don't want to play with the rest of us, you can host on your own, you…
Unfortunately their price is excessive and their income mostly comes from rent-seeking the contribution they make to the value of the internet is negligible and they leverage their position to take an outsized chunk out of income streams. Google is a literal barrier to entry when it comes to running a web based business - if you can't secure traffic you die and traffic breeds more traffic so it's price is highly inel…
No one is taking the ability to make a smaller web away from anyone. But that's the nature of the small web, it's small. And maybe your business can't sustain itself on small. That's just incompatibility of what you want and physical reality.
You know what people say on this website about blocking ads, right? "Your business model is not my problem". It's true.
I get what you're saying and I sympathize. It just isn't compatible with the other guy's view. In a "smaller web" your business wouldn't even exist.