Earlier quoted context omitted.
After all this time watchin me, everything I ever asked it, all the ads I never clicked on, all the videos it watched me watch, all my emails it read, heck even after I worked for the dang company for nearly ten years, Google does not understand a very basic, essential thing about me. I hate advertising, damn it! I am sick of looking at it, I am sick of it looking at me. I am sick of hearing about how advertising is…
You don't need Google. The Internet is fairly decentralized. You can build your small web even today and just block Google via robots.txt, never use it yourself, and link via webrings. The Internet is very good at overlay networks. Search engines aren't even required. If you want Google's features then they ask that you pay their price. But if you don't want to play with the rest of us, you can host on your own, you…
Google is a literal barrier to entry when it comes to running a web based business - if you can't secure traffic you die and traffic breeds more traffic so it's price is highly inelastic. It's (essentially) the same issue as market driven healthcare if you are dying then prolonging your life (generally) has infinite value and the market price for treatment becomes as much cash as you can get your hands on.