Earlier quoted context omitted.
But that's precisely what makes Google "good at ads." They built the firehose. Own a destination where billions of people go everyday, find a way to measure their intent, serve my information to them. That = fantastic at ads.
After all this time watchin me, everything I ever asked it, all the ads I never clicked on, all the videos it watched me watch, all my emails it read, heck even after I worked for the dang company for nearly ten years, Google does not understand a very basic, essential thing about me. I hate advertising, damn it! I am sick of looking at it, I am sick of it looking at me. I am sick of hearing about how advertising is…
The Internet is very good at overlay networks. Search engines aren't even required. If you want Google's features then they ask that you pay their price. But if you don't want to play with the rest of us, you can host on your own, you can choose to browse via a free web directory you and others like you maintain, and all that.
It's all there for the taking. It's just that the rest of us derive utility from being part of the network that's growing.