"what are you selling and how is it?"
those very words have scared away so many candidate customers that if I have ever time travelled and come into the possession of a handheld teleport device, I will first test it in pitch meetings, concealing my violation of contemporary physics, by invocation of the identical incantation.
I cannot highly recommend mmend Madison Avenue Manslaughter Michael Farmer. He quit agency life for consulting the year I dived headfirst and submerged my life every day since 1991, as he also. Small difference : Farmer wrote this entire book to relate and lament the insuperable showstopping impasses for which he tells us that the advertising industry has yet to find solutions - the problems my company had to overcome merely to be in business long enough to file accounts to file accounts. Adland that same Adland set upon my world in vexatious and abusive litigation the instant we were in the office front door, has been transformed by this book into the lost brotherhood I crave to bring aids to their needs,' because I now see, between Farmers fantastic faithful rendition of the confusion I left in haste and recall too vividly, become not the call to Arms I had presumed was their only course, instead they atrophied their initiative depleted I have no doubt was the first instinctual reaction, the energetic application required of them lost in inertial encumbrances and the need for a new language to work with the domain problems...
Grab the nearest copy of this book and be ready to undergo on almost every page, a physical jolt to your intellectual mind and counterfactual contemplating corporatice consciousness. you can shower after, bu8uf you buy advertising, you need to be most current with the cases cited and perennial plight impressed painfully perfluous.