That’s what happens when bad press about your company comes out, and you’re too clueless to recognize it. Why do I really care about other people with similar genetics to me? This seems to be a greater risk for me, if I put myself into that database. And if someone else has a similar genetic as mine, and they commit a crime, then I’m automatically roped in as well. Do I really want the police knocking down my door, a…
I think most ordinary consumers like your mom and dad don't care about privacy. I know at least two DNA companies that send your data to China for processing and yet nobody cares. So it may not be the reason of 23andme's problems - it might be just that the market is saturated. People who wanted to take the test, like me, already did it.
I don't care about most privacy. Will I put a bunch of cameras inside my residence, no. Beyond that I don't much care I mean I use RyanMercer everywhere (here, reddit, forums, social media) and even own 3 of the TLDs which all point to my blog that goes back nearly 20 years to high school where I said some crazy stuff that most people would wish scrubbed from record entirely but I leave them there because that's who I was 19 years ago, 18 years ago, 15 years ago, 10 years ago, last year.
There are 7.53 billion people, no one's singling me out trying to target me for something I said 20 years ago or for some gene I have that may or may not be expressed or for what YouTube video I liked in 2014.
Employers, and potential employers, know my credit history. I have a public bankruptcy. My address is public record as is the LLC I controlled and ultimately dissolved. If someone wants to know I Googled "has anyone microwaved an elephant" or "how many golf balls will fit in your large intestine" then I simply don't care.
It's public record my father died of cancer, it's public record his mother died of cancer, my mother has publicly shared she had cancer. I don't feel bad publicly talking about my alcoholism because I'm sure some record has been sold that my father was in inpatient treatment for his and his father had a DUI (as do 2 of my uncles I believe).
Don't watch me shower, don't watch me sleep, don't watch me have sex, don't watch me use the toiler and that's about all the privacy I worry about.
If you don't like me because of my bankruptcy, alcoholism, drug use as a teen, religious beliefs, my review of some movie from the mid 90's, then that's your problem not mine and if you want to preclude me from this or that because of it then good I don't want anything to do with you or your company/service/product.