Mike Elgan: Why Nokia is toast
computerworld.com
Mike Elgan: Why Nokia is toast
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Re: Mike Elgan: Why Nokia is toast
#2B E S T article about Nokia/Microsoft. And actually, I am quite sure they will follow the strategy mentioned by Mike Elgan.
Re: Mike Elgan: Why Nokia is toast
#3The article says pretty much what I've been thinking: too many choices, consumers have no idea which Nokia phone is any good.
However, I'm not so sure that this thinking is any good in the long run for Nokia, everybody says that company X should emulate Apple, it is just the easy thing to suggest because Apple is currently winning.
Re: Mike Elgan: Why Nokia is toast
#4All of this 'Nokia is doomed because of their Microsoft partnership' talk reminds me of when Apple announced something similar back in 1997. Anyone remember this Steve Jobs talk from when Apple was on the financial ropes?
http://www.youtube.com/watch?v=WxOp5mBY9IY
If you think Nokia is doomed, you might want to re-watch that video. Things didn't turn out quite so bad for Apple.
Re: Mike Elgan: Why Nokia is toast
#5All of this 'Nokia is doomed because of their Microsoft partnership' talk reminds me of when Apple announced something similar back in 1997. Anyone remember this Steve Jobs talk from when Apple was on the financial ropes? http://www.youtube.com/watch?v=WxOp5mBY9IY If you think Nokia is doomed, you might want to re-watch that video. Things didn't turn out quite so bad for Apple.
Except Apple didn't put NT on its computers.
Re: Mike Elgan: Why Nokia is toast
#6All of this 'Nokia is doomed because of their Microsoft partnership' talk reminds me of when Apple announced something similar back in 1997. Anyone remember this Steve Jobs talk from when Apple was on the financial ropes? http://www.youtube.com/watch?v=WxOp5mBY9IY If you think Nokia is doomed, you might want to re-watch that video. Things didn't turn out quite so bad for Apple.
Except Apple didn't put NT on its computers.
But Apple did make Microsoft Internet Explorer the default browser on the Mac, which was Microsoft's battlefield at the time.
Re: Mike Elgan: Why Nokia is toast
#7Earlier quoted context omitted.
Except Apple didn't put NT on its computers.
But Apple did make Microsoft Internet Explorer the default browser on the Mac, which was Microsoft's battlefield at the time.
That's fair. They did work pretty hard to get rid of it and regain control of their platform, though. I hope Nokia will make the same effort.
Re: Mike Elgan: Why Nokia is toast
#8Earlier quoted context omitted.
Except Apple didn't put NT on its computers.
But Apple did make Microsoft Internet Explorer the default browser on the Mac, which was Microsoft's battlefield at the time.
The browser is not part of the core of the operating system. And it was far less an important part of the user experience at that time.
Re: Mike Elgan: Why Nokia is toast
#9If offering user choice is a bad idea, why is Android doing so well? I believe they're out-gunning apple in market-share now, and there are tons of Android phones to choose between.
Re: Mike Elgan: Why Nokia is toast
#10Earlier quoted context omitted.
But Apple did make Microsoft Internet Explorer the default browser on the Mac, which was Microsoft's battlefield at the time.
The browser is not part of the core of the operating system. And it was far less an important part of the user experience at that time.
"At that time" Microsoft ruled everything except for the browser. The public internet was emerging as a surprisingly powerful force against the desktop and the argument before the courts was that the browser WAS part of the core operating system and could not be removed.
From http://en.wikipedia.org/wiki/United_States_v._Microsoft :
Microsoft stated that the merging of Microsoft Windows and Internet Explorer was the result of innovation and competition, that the two were now the same product and were inextricably linked together and that consumers were now getting all the benefits of IE for free.
It doesn't look like much now, but installing IE as the default browser on Mac was a pretty big deal at the time. Microsoft won the 'browser wars' due to this and other key moves.
Today, the 'wars' are in the handheld o/s and default search engines. Microsoft is again making shrewd moves in those battles and their partners are far from guaranteed to die as a result of their alliances.
Somehow, despite their Microsoft partnership, Apple managed to do a bit better than simply scrape by. I'm sure Nokia will see a similar recovery over the next few years.