Co-founder of a (yet to be launched) Mint competitor here [1]. One pattern I think we all see over and over again is when products get bought by a large company, they often lose their "soul" (and the original team). Both those things happened with Mint. Another important pattern I've seen is that products, in the long-term, morph to take the form of their revenue model. Many personal finance products are free, but ma…
> It became a "top-of-the-funnel" lead generation tool for other products If I recall correctly, the original pitch deck for Mint stated that this was the plan. Weird to say it morphed into something that was just the original vision. Edit: found the deck https://www.slideshare.net/hnshah/mintcom-prelaunch-pitch-de...
Source: was attending Berkeley with the people listed on the first slide when this was published.