The FTC has spoke on this before. https://www.ftc.gov/news-events/blogs/business-blog/2013/06/... I believe nearly all the search engines are still guilty of this one. I also think firms should be able to buy "blank space." For example facebook or amazon could pay NOT to have an ad above their result. Maybe they already do, I dont see an ad when I search facebook, however I do see an ad for amazon above the top amazo…
What's the benefit to whitespace over their own domain name?
Why does Amazon need to appear twice in a row - https://i.imgur.com/8Dhr1mj.png