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What do they think makes the iPhone battery last more than 20 minutes or an Android app pop up on your phone when you click install on their pc website -- pixie dust?
Great, another article pushing the viewpoint that hardware and software doesn't matter, that investment in technology is a waste of time, that what really matters is slick marketing and pretty packaging. What do they think makes the iPhone battery last more than 20 minutes or an Android app pop up on your phone when you click install on their pc website -- pixie dust?
The conflict is not between technology and marketing, but between hardware and software. The NYT columnist is using the term engineering in a manufacturing rather than intellectual sense.
Great, another article pushing the viewpoint that hardware and software doesn't matter, that investment in technology is a waste of time, that what really matters is slick marketing and pretty packaging. What do they think makes the iPhone battery last more than 20 minutes or an Android app pop up on your phone when you click install on their pc website -- pixie dust?
It's not saying that hardware and software doesn't matter. According to their definition, Nokia lost because design (software) is secondary to hardware (engineering).
Actually, the article brought up a very good point: "In comparison to early mobile phones, most smartphones on the market today look identical."
And what do they look identical to? The original iphone.
Most hardware manufacturer are trying to compete on Apple's turf. The result is that most consumers will naturally compare their design to Apple's. It's going to be extremely difficult to catch up.
Remember the original Apple's phone collaboration with Motorola?
That's Apple trying to compete on Nokia's turf. Result: Failure.
Now the mobile manufacturers are trying to compete on Apple's turf essentially by mimicking iphone. Is it any wonder that they will find a hard time competing?
Great, another article pushing the viewpoint that hardware and software doesn't matter, that investment in technology is a waste of time, that what really matters is slick marketing and pretty packaging. What do they think makes the iPhone battery last more than 20 minutes or an Android app pop up on your phone when you click install on their pc website -- pixie dust?
> "Because of the hardware similarities, the major differences of these devices appear within the software - specifically, the design, functionally and experience of the software." It's not saying that hardware and software doesn't matter. According to their definition, Nokia lost because design (software) is secondary to hardware (engineering). Actually, the article brought up a very good point: "In comparison to ea…
Hence the desperate need for a software ecosystemem.
"Some Nokia employees continually disparage Apple, internally calling it The California Fruit Company," he said. Classy. Nothing quite like mocking one of the companies that's been ripping you limb from limb for the past three-and-a-half years.
Stephen Elop should've taken a play from Steve Jobs' playbook. Instead of making such a huge announcement, he should've quietly started a project within Nokia with backing from the highest levels, just like Jobs did with the Macintosh. This might've generated smoldering resentment and jealousy, but it would not have generated a 1000 employee walk-out and enough negative publicity to drop the stock price by 15% in under 24 hours.
"Engineer-Driven" corporate culture is just another imbalanced over-reliance on one competence while neglecting other areas. It's like being the highly talented genius musician who doesn't have the social skills to market themselves. Stephen Elop should've taken a play from Steve Jobs' playbook. Instead of making such a huge announcement, he should've quietly started a project within Nokia with backing from the highe…
"Some Nokia employees continually disparage Apple, internally calling it The California Fruit Company," he said. Classy. Nothing quite like mocking one of the companies that's been ripping you limb from limb for the past three-and-a-half years.
that's been ripping you limb from limb for the past three-and-a-half years. Even though Nokia was never really popular in America, they had and still have an incredibly strong presence in other regions - especially Asia which has a robust mobile market. Sure, their smart phones don't compare to what iOS or Android offers, but there's a ton of people out there who aren't using phones like those. I carry an iPhone 3GS…
Even though Windows was less popular with designers, Microsoft still dominated the business computer market in other areas. Sure, until recently their desktop OS didn't compare to what OS X or Linux offers, but there's a ton of people out there who aren't using OS like those.
I use a Macbook and friends are always ribbing me because I sometimes need to jump through hoops to read Word Docs and Excel Spreadsheets.
I'm just saying there's a whole world of people out there...
Come to think of it, Microsofties also ridiculed their competition.
"Engineer-Driven" corporate culture is just another imbalanced over-reliance on one competence while neglecting other areas. It's like being the highly talented genius musician who doesn't have the social skills to market themselves. Stephen Elop should've taken a play from Steve Jobs' playbook. Instead of making such a huge announcement, he should've quietly started a project within Nokia with backing from the highe…
Perhaps he thinks it's better to make sure that everyone is clear of the direction and committed to it rather than (potentially) wasting hundreds of thousands of hours of work on useless platforms.
What if they didn't just have to follow you, but had to apply themselves to something difficult, challenging, and creative?
Sometimes a slap in the face is what's needed. Care should be taken to avoid backfire, however. This is why a slap in the face is a method of last resort. (Outside of discussions on the Internet, of course. Must eat own dogfood.)
Considering Nokia still has strong sales over the entire world, I don't think a slap in the face was really warranted. WWMD? (What Would Machiavelli Do? Actually, WWMWAD: What would Machiavelli write about doing?) The CEO should've been a lot smarter by being a lot sneakier.