How to be immune to SEO? Easy once see how.
More details are in my now old HN post at
https://news.ycombinator.com/item?id=12404641
For a short answer, SEO has to do with keywords. My startup has nothing to do with keywords or even the English language at all. In particular, I'm not parsing the English language or any natural language; I'm not using natural language understanding techniques. In particular, my Web pages are so just dirt simple to use (user interface and user experience) that a child of 8 or so who knows no English should be able to learn to use the site in about 15 minutes of experimenting and about three minutes of watching someone use the site, e.g., via a YouTube video clip of screen captures. E.g., lots of kids of about that age get good with some video games without much or any use of English.
E.g., how are you and your spouse going to use keywords to look for an art print to hang on the wall over your living room?
Keyword search essentially assumes (1) you know what you want, (2) know that it exists, and (3) have keywords that accurately characterize it. That's the case, and commonly works great, for a lot of search, enough for a Google, Bing, and more in, IIRC, Russia and China. Also it long worked for the subject index of an old library card catalog.
But as in the post I replied to, it doesn't work very well when trying to go "deep".
Really, what people want is content with some meaning they have at least roughly in mind, e.g., a print that fits their artistic taste, sense of style, etc., for over the living room sofa. Well, it turns out there's some advanced pure math, not widely known, and still less widely really understood, for that.
Yes I encountered a LOT of obstacles since I wrote that post. The work is just fine; the obstacles were elsewhere. E.g., most recently I moved. But I'm getting the obstacles out of the way and getting back to the real work.