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How is search so bad? A case study

svilentodorov.xyz

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Re: How is search so bad? A case study

#152

I have been thinking about the same problem since a few weeks. The real problem with search engines is the fact that so many websites have hacked SEO that there is no meritocracy left. Results are not sorted based on relevance or quality but by SEO experts' efforts at making the search results favor themselves. I can possibly not find anything deep enough about any topic by searching on Google anymore. It's just surf…

> I have been thinking about the same problem since a few weeks. The real problem with search engines is the fact that so many websites have hacked SEO that there is no meritocracy left.

That's not actually the problem described here. His problem is actually a bit deeper rootet since he specified the exact parameters of what he wants to see, but got terrible results. He specified a search for "site:reddit.com" but the resilts he got were ireelevant and worse than the results that he would have got when searching reddit directly.

I don't say that SEO, sites that copy content and only want to genrate clicks and large sites that culminate everything are bad fkr the internet of today, but the level of results we get off of search engines today is with one word abysmal.

Re: How is search so bad? A case study

#153
Using shopping engines is even worse. Google shopping and Amazon, I've been having an incredibly difficult time finding products within a price range and sorting it by price. Searching for items in quotes on Google Shopping often returns all sorts of irrelevant results. In Amazon, the 'price low to high' filter doesn't even seem to work most of the time and it includes sponsored results way out of my price range in the middle of the results. Amazon also seems to have removed any type of price range filter on the left sidebar.

Re: How is search so bad? A case study

#154
post #64

Earlier quoted context omitted.

You could even have all this under one roof: one common search spider that feeds this ensemble of different ranking algorithms to produce a set of indices, and then a search engine front end that round-robins queries out between the different indices. (Don’t like your query? Spin the algorithm wheel! “I’m Feeling Lucky” indeed .)

The Common Crawl is a thing already. Unfortunately, a "full" text crawl of the internets is a YUUUGE amount of data to manage, and I can't think of anything that could change that in the foreseeable future. That's why I think providing a federated Web directory standard, ala ODP/DMOZ except not limited to a single source, would be a far more impactful development.

Unfortunately, a "full" text crawl of the internets is a YUUUGE amount of data to manage

Maybe instead of a problem, there is an opportunity here.

Back before Google ate the intarwebs, there used to be niche search engines. Perhaps that is an idea whose time has come again.

For example, if I want information from a government source, I use a search engine that specializes in crawling only government web sites.

If I want information about Berlin, I use a search engine that only crawls web sites with information about Berlin, or that are located in Berlin.

If I want information about health, I use a search engine that only crawls medical web sites.

Each topic is still a wealth of information, but siloed enough that the amount of data could be manageable to a small or medium-sized company. And the market would keep the niches from getting so small that they become useful. A search engine dedicated to Hello Kitty lanyards isn't going to monetize.

Re: How is search so bad? A case study

#155
post #51

Earlier quoted context omitted.

> A new breakthrough heuristic today will look something totally different, just as meritocratic and possibly resistant to gaming. I wonder how much of this could be obtained back by penalizing: 1. The number of javascript dependencies 2. The number of ads on the page, or the depth of the ad network This might start a virtuous circle, but in the end, this is just a game of cat-and-mouse, and website might optimize fo…

> What we might need to break this is ... Create a core protocol at the same level as DNS etc., that web servers can use to offer an index of everything they serve/relay. A multitude of user-side apps may then query that protocol, with each app using different algorithms, heuristics and offering different options.

Create a core protocol at the same level as DNS etc., that web servers can use to offer an index of everything they serve/relay

Isn't that pretty much a site map?

https://en.wikipedia.org/wiki/Sitemaps

Re: How is search so bad? A case study

#156
post #145

> At any rate, I got annoyed at this point (mentioning for those who couldn’t tell), so I switched to DuckDuckGo. For those who might be misled like I used to be DuckDuckGo is just a proxy for Bing.

Yes, it gets the majority of its results from Bing. But it's not _just_ a proxy, it's an anonymizing proxy, at least if we believe their pinky swear.

Re: How is search so bad? A case study

#157
post #51

Earlier quoted context omitted.

> A new breakthrough heuristic today will look something totally different, just as meritocratic and possibly resistant to gaming. I wonder how much of this could be obtained back by penalizing: 1. The number of javascript dependencies 2. The number of ads on the page, or the depth of the ad network This might start a virtuous circle, but in the end, this is just a game of cat-and-mouse, and website might optimize fo…

Merging js deps into one big resource isn't difficult. The number of ads point is interesting though. How would one determine what is an ad and what is an image? I have my ideas, but optimizing on this boundary sounds like it would lead to weird outcomes.

In the early days of DMOZ, some editors would rank sites lower based on the number of ads they had.

Re: How is search so bad? A case study

#158
I've been thinking about this for years[1]. The truth is, what Google solved was parsing the search query, not identifying the best results. In fact, Google is not incentivized to give you the best results, they are designed to maximize their revenue, derived from getting you to view / click ads.

Google is not a search company, they are an advertising company. The more searches you make, the more revenue they make. Their goal is to quickly and often get you to search things. As long as you keep using their platform, the more you search the better.

[1] https://austingwalters.com/is-search-solved/

Re: How is search so bad? A case study

#159

I have been thinking about the same problem since a few weeks. The real problem with search engines is the fact that so many websites have hacked SEO that there is no meritocracy left. Results are not sorted based on relevance or quality but by SEO experts' efforts at making the search results favor themselves. I can possibly not find anything deep enough about any topic by searching on Google anymore. It's just surf…

> I have been thinking about the same problem since a few weeks. The real problem with search engines is the fact that so many websites have hacked SEO that there is no meritocracy left. That's not actually the problem described here. His problem is actually a bit deeper rootet since he specified the exact parameters of what he wants to see, but got terrible results. He specified a search for "site:reddit.com" but th…

Wrong. The site query worked. The issue is that there is no clear way to determine information date, as pages themselves change. Since more recent results are favored, SEO strategy of freshness throws off date queries. https://www.searchenginejournal.com/google-algorithm-history...

Re: How is search so bad? A case study

#160
post #113
post #88

Earlier quoted context omitted.

> However, it will be interesting to figure the heuristics to deliver better quality search results today. If only there were some kind of analog for effective ways to locate information. Like if everything were written on paper, bound into collections, and then tossed into a large holding room. I guess it's past the Internet's event horizon now, but crawler-primary searching wasn't the only evolutionary path to sear…

Mixing human curation with crawlers is probably something that'd help with search results quality, but the issue comes in trying to get it to scale properly. Directories like the Open Directory Project/DMOZ and Yahoo's directory had a reputation for being slow to update, which left them miles behind Google and its ilk when it came to indexing new sites and information. This is problematic when entire categories of si…

The results are human curated as much as google would like to publicly pretend otherwise.

I think a more fundamental problem is a large portion of content production is now either unindexable or difficult to index - Facebook, Instagram, Discord, and YouTube to name a few. Pre-Facebook the bulk of new content was indexable.

YouTube is relatively open, but the content and contexts of what is being produced is difficult to extract, if, for the only reason that people talk differently than they write. That doesn’t mean, in my opinion, that the quality of a YouTube video is lower than what would have been written in a blog post 15 years ago, but it makes it much more difficult to extract snippets of knowledge.

Ad monetization has created a lot of noise too, but I’m not sure without it, there would be less noise. Rather it’s a profit motive issue. Many, many searches I just go straight to Wikipedia and wouldn’t for a moment consider using Google for.

Frankly I think the discussion here is way better than the pretty mediocre to terrible “case study” that was posted.

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