Or perhaps, VW exec hopes full self-driving cars may never happen, because it would imply a fleet approach where transportation would be a service instead of cars being a prized possession. That, of course, would mean far less cars. So don't expect a traditional car manufacturer to lead the way.
This is incidentally one reason for Tesla's huge market value. The company actually has a plan to transition from individual ownership to fleet, so when this happens it will be prepared to deal with a new manufacturing reality.
Just try to imagine VW without all those ads to sell a positive self image because you drive a sexy cool car they make.