I'm gonna take the contrarian viewpoint here. Full disclosure: I'm in advertising. The researcher states that increasing "aspiration" (their term) leads to dissatisfaction and more unhappiness. Sure! But aspiration is also why we invented the wheel, harnessed fire, founded fancy schools like Harvard, try to be good parents, etc. I don't disagree that ambition and aspiration can make a person unhappy. But it's also wh…
Thank God for the advertisements that motivated Jonas Salk to invent the polio vaccine, huh?
In case you missed it: I didn't say advertising got people to invent jack shit. I said "aspirations" did. The research paper claimed aspirations are what make people unhappy, and then said advertising increases aspirations, so therefore advertising makes people unhappy.
I'm defending aspirations. The research paper is the one saying advertising leads to aspirations, which I consider a complement, thank you very much.