I can not read the source article. But I guess its costs were too high such that if it just distributed it all via YouTube it couldn't make any money?
They are also blaming it on Facebook: > “In order to beat YouTube, Facebook faked incredible viewership numbers, so [CollegeHumor] pivoted to FB,” former CollegeHumor writer Adam Conover presciently tweeted last October. “So did Funny or Die, many others. The result: A once-thriving online comedy industry was decimated."
CollegeHumor shuts down
21–30 of 226 posts
Re: CollegeHumor shuts down
#22Earlier quoted context omitted.
They are also blaming it on Facebook: > “In order to beat YouTube, Facebook faked incredible viewership numbers, so [CollegeHumor] pivoted to FB,” former CollegeHumor writer Adam Conover presciently tweeted last October. “So did Funny or Die, many others. The result: A once-thriving online comedy industry was decimated."
I don't understand this. Did they abandon Youtube for Facebook? They could have easily managed their followers in Facebook while continuing to upload to Youtube as usual.
But with native video, you don't get that. What happens on Facebook stays on Facebook. People who watch a video on Facebook might like the video or even leave a comment, but they won't follow through and go to CollegeHumor's website. When they're done with the video, they'll just continue scrolling through their feed.
Re: CollegeHumor shuts down
#23Earlier quoted context omitted.
I don't understand this. Did they abandon Youtube for Facebook? They could have easily managed their followers in Facebook while continuing to upload to Youtube as usual.
It's not the uploading that's the problem, it's the budget you spend on getting new Facebook likes or YouTube channel subscriptions. Buying Facebook likes looked like a wildly better investment, but that was an illusion.
Re: CollegeHumor shuts down
#24This isn't the first time Facebook killed culture, and it won't be the last.
We really need to de-platform or find a way Facebook can't steal value.
Re: CollegeHumor shuts down
#25Earlier quoted context omitted.
It's not the uploading that's the problem, it's the budget you spend on getting new Facebook likes or YouTube channel subscriptions. Buying Facebook likes looked like a wildly better investment, but that was an illusion.
Since both platform forbid straight up buying likes and subscribers that would be a hard line to argue against any of them.
"About Page likes ads": https://www.facebook.com/business/help/209213872548401
> Page likes ads help you reach people who may like your Page. If your goal is to increase awareness of your business, these ads are a way to promote your Page to people who are interested in your content or businesses like yours.
"Advertising your channel": https://creatoracademy.youtube.com/page/lesson/ad-promotion
> To help drive more views and subscribers to your channel, you can pay to run an ad campaign for your videos on YouTube through Google Ads. You can create an ad that appears before a video starts, or alongside a video on its watch page on YouTube.
Both ban purchasing fake followers, but they'll happily take money to put your page/channel in front of potential genuine subscribers.
Re: CollegeHumor shuts down
#26Earlier quoted context omitted.
They are also blaming it on Facebook: > “In order to beat YouTube, Facebook faked incredible viewership numbers, so [CollegeHumor] pivoted to FB,” former CollegeHumor writer Adam Conover presciently tweeted last October. “So did Funny or Die, many others. The result: A once-thriving online comedy industry was decimated."
I don't understand this. Did they abandon Youtube for Facebook? They could have easily managed their followers in Facebook while continuing to upload to Youtube as usual.
This, obviously, didn't pan out according to what was advertised. The way I understand it, management trusted FB more than they should've, overhauling the way they approached content, which resulted in all the eggs being in one dropped basket.
Re: CollegeHumor shuts down
#27Earlier quoted context omitted.
They got a tiny slap on the wrist. $40M. https://www.hollywoodreporter.com/thr-esq/facebook-pay-40-mi...
Thanks! This is kind of depressing; I suspect that $40 million is barely a blip in Facebook's advertising budget, so the sad part is that this probably had almost-literally no effect on them. I guess it's not a new thing for corporations to own the world, but it's always sad when I'm reminded of it.
In Q3 2019, Facebook had nearly $18B in revenue. Therefore, $40M is about 5 hours of their revenue.
Re: CollegeHumor shuts down
#28Re: CollegeHumor shuts down
#29Earlier quoted context omitted.
They are also blaming it on Facebook: > “In order to beat YouTube, Facebook faked incredible viewership numbers, so [CollegeHumor] pivoted to FB,” former CollegeHumor writer Adam Conover presciently tweeted last October. “So did Funny or Die, many others. The result: A once-thriving online comedy industry was decimated."
I don't understand this. Did they abandon Youtube for Facebook? They could have easily managed their followers in Facebook while continuing to upload to Youtube as usual.
Re: CollegeHumor shuts down
#30Earlier quoted context omitted.
They got a tiny slap on the wrist. $40M. https://www.hollywoodreporter.com/thr-esq/facebook-pay-40-mi...
Thanks! This is kind of depressing; I suspect that $40 million is barely a blip in Facebook's advertising budget, so the sad part is that this probably had almost-literally no effect on them. I guess it's not a new thing for corporations to own the world, but it's always sad when I'm reminded of it.