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CollegeHumor shuts down

washingtonpost.com

21–30 of 226 posts

Re: CollegeHumor shuts down

#21
post #4
post #2

I can not read the source article. But I guess its costs were too high such that if it just distributed it all via YouTube it couldn't make any money?

They are also blaming it on Facebook: > “In order to beat YouTube, Facebook faked incredible viewership numbers, so [CollegeHumor] pivoted to FB,” former CollegeHumor writer Adam Conover presciently tweeted last October. “So did Funny or Die, many others. The result: A once-thriving online comedy industry was decimated."

[deleted]

Re: CollegeHumor shuts down

#22
post #4

Earlier quoted context omitted.

They are also blaming it on Facebook: > “In order to beat YouTube, Facebook faked incredible viewership numbers, so [CollegeHumor] pivoted to FB,” former CollegeHumor writer Adam Conover presciently tweeted last October. “So did Funny or Die, many others. The result: A once-thriving online comedy industry was decimated."

I don't understand this. Did they abandon Youtube for Facebook? They could have easily managed their followers in Facebook while continuing to upload to Youtube as usual.

Before they started posting native video on Facebook, their Facebook page consisted of links to stuff posted on the CollegeHumor website. Fans would share CollegeHumor posts to their own timeline, and their friends would click on the links and go to CollegeHumor's site and partake in the community, and if they liked it enough, they'd bookmark the website and just go there.

But with native video, you don't get that. What happens on Facebook stays on Facebook. People who watch a video on Facebook might like the video or even leave a comment, but they won't follow through and go to CollegeHumor's website. When they're done with the video, they'll just continue scrolling through their feed.

Re: CollegeHumor shuts down

#23

Earlier quoted context omitted.

I don't understand this. Did they abandon Youtube for Facebook? They could have easily managed their followers in Facebook while continuing to upload to Youtube as usual.

It's not the uploading that's the problem, it's the budget you spend on getting new Facebook likes or YouTube channel subscriptions. Buying Facebook likes looked like a wildly better investment, but that was an illusion.

Since both platform forbid straight up buying likes and subscribers that would be a hard line to argue against any of them.

Re: CollegeHumor shuts down

#24
CollegeHumor is blaming this on Facebook for faking viewership numbers.

This isn't the first time Facebook killed culture, and it won't be the last.

We really need to de-platform or find a way Facebook can't steal value.

Re: CollegeHumor shuts down

#25
post #23

Earlier quoted context omitted.

It's not the uploading that's the problem, it's the budget you spend on getting new Facebook likes or YouTube channel subscriptions. Buying Facebook likes looked like a wildly better investment, but that was an illusion.

Since both platform forbid straight up buying likes and subscribers that would be a hard line to argue against any of them.

Uh, what?

"About Page likes ads": https://www.facebook.com/business/help/209213872548401

> Page likes ads help you reach people who may like your Page. If your goal is to increase awareness of your business, these ads are a way to promote your Page to people who are interested in your content or businesses like yours.

"Advertising your channel": https://creatoracademy.youtube.com/page/lesson/ad-promotion

> To help drive more views and subscribers to your channel, you can pay to run an ad campaign for your videos on YouTube through Google Ads. You can create an ad that appears before a video starts, or alongside a video on its watch page on YouTube.

Both ban purchasing fake followers, but they'll happily take money to put your page/channel in front of potential genuine subscribers.

Re: CollegeHumor shuts down

#26
post #4

Earlier quoted context omitted.

They are also blaming it on Facebook: > “In order to beat YouTube, Facebook faked incredible viewership numbers, so [CollegeHumor] pivoted to FB,” former CollegeHumor writer Adam Conover presciently tweeted last October. “So did Funny or Die, many others. The result: A once-thriving online comedy industry was decimated."

I don't understand this. Did they abandon Youtube for Facebook? They could have easily managed their followers in Facebook while continuing to upload to Youtube as usual.

Robert Evans (from Behind the Bastards podcast) mentioned in one of his episodes what happened at Cracked when FB's falsified lure led to a strong content pivot to FB.

This, obviously, didn't pan out according to what was advertised. The way I understand it, management trusted FB more than they should've, overhauling the way they approached content, which resulted in all the eggs being in one dropped basket.

Re: CollegeHumor shuts down

#27
post #19

Earlier quoted context omitted.

They got a tiny slap on the wrist. $40M. https://www.hollywoodreporter.com/thr-esq/facebook-pay-40-mi...

Thanks! This is kind of depressing; I suspect that $40 million is barely a blip in Facebook's advertising budget, so the sad part is that this probably had almost-literally no effect on them. I guess it's not a new thing for corporations to own the world, but it's always sad when I'm reminded of it.

To put that in perspective..

In Q3 2019, Facebook had nearly $18B in revenue. Therefore, $40M is about 5 hours of their revenue.

Re: CollegeHumor shuts down

#28
This is a misleading title based on even the article. CH still has an owner (Sam Reich) and still has content that they are still airing (D20 with the McElroy family among other things) through Dropout. Basically they went to being an externally funded company to turning into a startup that has to bootstrap, but still has an entire video subscription streaming infrastructure built out with Dropout and some content to stay afloat.

Re: CollegeHumor shuts down

#29
post #4

Earlier quoted context omitted.

They are also blaming it on Facebook: > “In order to beat YouTube, Facebook faked incredible viewership numbers, so [CollegeHumor] pivoted to FB,” former CollegeHumor writer Adam Conover presciently tweeted last October. “So did Funny or Die, many others. The result: A once-thriving online comedy industry was decimated."

I don't understand this. Did they abandon Youtube for Facebook? They could have easily managed their followers in Facebook while continuing to upload to Youtube as usual.

I believe it's because Facebook seemed more lucrative because they faked viewership numbers: https://www.latimes.com/business/story/2019-10-10/hiltzik-fa...

Re: CollegeHumor shuts down

#30
post #19

Earlier quoted context omitted.

They got a tiny slap on the wrist. $40M. https://www.hollywoodreporter.com/thr-esq/facebook-pay-40-mi...

Thanks! This is kind of depressing; I suspect that $40 million is barely a blip in Facebook's advertising budget, so the sad part is that this probably had almost-literally no effect on them. I guess it's not a new thing for corporations to own the world, but it's always sad when I'm reminded of it.

That is what is politely referred to as a "cost of doing business"....
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