In todays society pop culture is what is mainstream: think positive, smile, listen songs that dont mean anything but are also not hurting anyone, be happy, even if something is negative concentrate on positive (X company is adding toxic chemicals to their food but they have such a lovely packaging), but bottom line, pretend that everything is nice and fine and you will die with a smile on your face.
The problem is that the society is going into endless circle of self soothing minds, that are not only ignoring the hell of a lot of things that needs to be fixed (from society, environment, companys... products) but are also satisfied by someone selling them intelectual or physical product that is a junk but offers them a dream that there is nothing wrong with their lifestyle/thinking/... and are furious protecting that illusion from anyone daring to criticize it. This was a funboy a decade ago. I am observing with horror that now it has become mainstream.
Once the options to contradict logically are gone, as a last scream of mind defending their ego is an etiquette "you are a hater".
In that moment everything seems fine again.
"It is not me.", "It is not the product I love.", "It is you.", "I can go back to my illusion now.".
So Graham. Smile. Be happy. Be positive. Dont be a hater to haters. As maybe... they are not haters after all.