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Casper Sleep S-1

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Re: Casper Sleep S-1

#101

Post by braythwayt »

ivalm wrote: post #66
braythwayt wrote: post #39

Earlier quoted context omitted.

It's price discrimination. The market for a $1,095 mattress wouldn't be caught dead shopping at CostCo, even if it's the exact same mattress. The "Select" branding isn't there to bamboozle them, it's to help them rationalize paying $500 more to be known as someone above shopping at CostCo. Casper wants one person's $1,095, and another's $599, so they use branding and channel differentiation to scoop $1,694 from both…

I know many people in top 1% income bracket that shop Costco. If anything, I feel like flat fee to become a member disincentivizes poorer people.

Must be my suburb. The demographic at my local CostCo is obviously not the 1% demographic, not even close.

Re: Casper Sleep S-1

#102

Post by kyshoc »

et2o wrote: post #84
Spivak wrote: post #80

Earlier quoted context omitted.

Not to get too meta but undermining reviews is also a tactic used by companies to manipulate sales because if you don’t trust any reviews but still have to make a decision you’re going to go with a “safe” “established” brand which usually means whoever has the most mindshare.

Can you recommend an unbiased site then

Sleep Like The Dead[0] is a fantastic, independent site for mattress reviews that relies more on quantitative data[1] than commentary.

[0]: https://www.sleeplikethedead.com

[1]: https://www.sleeplikethedead.com/mattress-reviews-casper.htm...

Re: Casper Sleep S-1

#103

Post by m0zg »

ryana wrote: post #71
discardable_dan wrote: post #69

Earlier quoted context omitted.

Can you recommend any of these cheap Amazon alternatives?

We bought a Zinus mattress recently. $260 for a queen size and pretty great so far.

My kid sleeps on one, while I sleep on a Casper, so I can compare side by side. They're more or less the same thing for all intents and purposes, except Zinus is 1/4th the price.

Re: Casper Sleep S-1

#104

Post by brogrammernot »

awalton wrote: post #88
blackearl wrote: post #11

Earlier quoted context omitted.

It's really hard to know what's a good price for a mattress. You might buy 1 per decade, people forget what the experience or price was like. I spent a lot of time researching then gave up and went to a "mattress outlet" laid on a few, then got one for around $400. I sleep fine, probably better than I ever have. There's also so much info on springs, foam, latex, rubber, on and on. It's overwhelming. Casper has good m…

> It's really hard to know what's a good price for a mattress. I don't understand this at all. You can Google and have all the prices right at hand, so comparison shopping by number isn't hard. You can go to a mattress store and lay on a handful of mattresses and figure out pretty quickly what you like - is the pillow top or foam too soft? Do the coils poke too hard? Too firm? Too heavy for you to move when you need…

It’s such an infrequent purchase that you don’t have a baseline for what is a good price or not. It’s not like when you’re buying food and you always buy bananas for $1 and you stop to grab a few items at somewhere new & bananas are $2 so you don’t buy them cause you have a baseline.

It’s the same exact thing you seen in automotive sales, how do you tell if something is a good price? Well looking at the car compared to other cars in that area may help but what about one model vs another and so forth.

So go lay on a mattress or test drive a vehicle, all that does is tell you if you absolutely hate the item in question not if you actually like it so you add a wide range of prices on very similar items with unlimited reviews or information on them it’s incredibly overwhelming.

Caspar & others (Tuft & Needle) did a great job with the market by appealing to those concerns. 100 night free trial (T&N) and if you don’t like it, we’ll arrange to pick it up/drop it off at a homeless shelter or similar. Casper did something similar.

Once a decade or half decade larger purchases without a baseline is incredibly stressful for most consumers.

Re: Casper Sleep S-1

#105

Post by topkai22 »

chris_engel wrote: post #17
tempsy wrote: post #2

I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095. I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017. Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a…

I guess its because many people think that they need to sleep well in this hectic times and cannot allow themselves tu cut cost on a mattress. Expensive = good quality. Turns out this is nonsense - we have a foundation in germany that does independend product tests for all varieties of things and came to the conclusion that the best mattress they ever tested was some 200€ mattress.

We have the same in the US (consumer reports) and the Casper hybrid mattress currently has the 2nd highest rating. Expensive is not necessarily better, but it is often correlated.

It’s worth noting European sleep preferences are different than Americans, tending to prefer much firmer mattresses, so different testing results make sense.

Re: Casper Sleep S-1

#106

Post by syntaxing »

commoner wrote: post #74

Casper sued a mattress review site, Sleepopolis, for writing negative reviews of their products. Casper then settled the lawsuit by taking over Sleepopolis. The site now posts only positive reviews of Casper's mattresses. https://www.fastcompany.com/3065928/sleepopolis-casper-blogg... I would take any reviews of Casper's products with a grain of salt.

Mattress/politics is really shady. Purple tried to sue this YouTube blogger that was complaining about the mysterious "secret formula" powder that Purple used prevent the plastic sticking. I ended up getting a Leesa since it was the most reputable and haven't done anything shitty.

Re: Casper Sleep S-1

#107

Post by freepor »

braythwayt wrote: post #39
ra7 wrote: post #32

Earlier quoted context omitted.

Same and it was a fantastic deal. Even without the holiday discount, Costco sells it for $599 which is close to 50% discount on Casper's $1095 price. They brand it as 'Casper Select', but it's essentially same as the the original.

It's price discrimination. The market for a $1,095 mattress wouldn't be caught dead shopping at CostCo, even if it's the exact same mattress. The "Select" branding isn't there to bamboozle them, it's to help them rationalize paying $500 more to be known as someone above shopping at CostCo. Casper wants one person's $1,095, and another's $599, so they use branding and channel differentiation to scoop $1,694 from both…

Costco members average household income is over 100K — it’s a Top 20% demographic.

Re: Casper Sleep S-1

#108

Post by axaxs »

discardable_dan wrote: post #69
codingslave wrote: post #68

The trick is that there are a bunch of mattress companies on Amazon selling really cheap foam mattresses (~200$) that are basically the same as Casper. But Casper jammed a ton of money into branding and marketing, so probably has great margins on their products. Foam mattresses as a product are getting extremely cheap and the quality is really not bad. I have a cheap one and honestly like sleeping on it more than 120…

Can you recommend any of these cheap Amazon alternatives?

I've moved a lot in the past few years, and each time buy a new mattress. Each time I've bought on Amazon, and to be honest, never had one I hated. Brooklyn Bedding, Zinus, etc. My favorite so far I took a complete gamble on and didn't expect much, but wow was I impressed. I have only had it 6 months so can't speak to its longetivity, but I sleep like a baby. It's a 'Revel' brand, here https://www.amazon.com/gp/aw/d/B07CZWQ97P/

Re: Casper Sleep S-1

#110

Post by [deleted] »

braythwayt wrote: post #101
ivalm wrote: post #66

Earlier quoted context omitted.

I know many people in top 1% income bracket that shop Costco. If anything, I feel like flat fee to become a member disincentivizes poorer people.

Must be my suburb. The demographic at my local CostCo is obviously not the 1% demographic, not even close.

[deleted]
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