I replied "this is an excellent analogy" and it was voted down. On the assumption that I was too brief, I'll try again.
From the early 40s through the early 90s MIT was essentially entirely (> 80%) funded by various organs of the US government (I used to read the budget when I was a student, and nowadays the development office sends me the budget). With the end of the Cold War that era came to an end. Interestingly Nicholas Negroponte was one of the few who really recognized this and he set up the media lab on a different structure.*
MIT really struggled to make a transition, which it has only partially made progress on. And what I like about this analogy is that it is trading on someone else's judgement and reputation. The landing page and pitch deck that uses other peoples' logos (typically without permission which I think, in the pitch deck case at least, is just fine, as long as the usage is true). "Trust us! Our B2B solution is trusted by Coca-Cola, Airbus and Lyft!"
A lot of schools name buildings and courses after people. One thing I liked about the old MIT is that they didn't really: Building 2 actually has a name but who really knows it? There were a few exceptions, but they were few. One element of the "new" MIT is that they essentially sell their own credibility ("Steven Schwartzman school of computing is merely the most notorious" and also try to trade it in reverse "Steven Schwarzmann may be a scumbag but he thought we were worth giving money to". Harvard (from its very name) Stanford, etc have all been in on this game for decades and centuries; MIT is just trying to catch up.
* I have mixed feelings about his by that's an unrelated matter