The "no bullshit" motto is mentioned a few times here. A motto is just another marketing device – a way for a company to pretend to have any sort of principles beyond making as much money as fast as possible. Why would anyone believe a motto is anything other than a marketing device? It is only believable if people follow it contrary to pragmatism. Any company is eventually going to have a fair share of people who b…
Fujitsu – “The possibilities are infinite” ... "The Ways in Which we can Screw this Up Are Infinite"
Intel – “Leap Ahead” and “Sponsors of Tomorrow”. "We've got to protect our entrenched position".
LG – “Life's Good”. "Life is Actually Objectively Bad".
Google - "Don't be Evil". "How We Actually Make Money is Evil But Our Mission is Good".