> In 1990, Jean-Louis Gassée, who replaced Jobs in Apple as the head of Macintosh development, was also fired from the company. He then also formed his own computer company with the help of another ex-Apple employee, Steve Sakoman. They called it Be Inc, and their goal was to create a more modern operating system from scratch based on the object-oriented design of C++, using proprietary hardware that could allow for…
The problem I think was that Microsoft competed hardest in the enterprise space, which was supposed to be IBM’s roost. Apple went after creatives. It’s not clear what was left for a hypothetical third place contender.