> I disagree. It's never been
harder to compete by producing a long-term, very reliable machine.
All of your points are related to making it reliable, but all it needs is to be repairable. Then look what happens:
> Your machine is marketed as reliable. This means it has to be reliable, so you put a lot of effort / material / money into your machine, when your competition puts in much less.
Or you do the opposite, get it to market quick so you can undercut them on price. Then people buy it for the lower price and don't mind as much when it breaks because the repairs are cheaper. Paying $500 twice is far better than paying $10,000 once.
> If your machine is indeed reliable, your customers won't show up for another in a few decades(!). They also won't need many spare parts.
If it's of average reliability but more repairable then you'll do above average business selling spare parts because your equipment will remain in service longer. Meanwhile your customers will also notice that they're paying much less for repairs than your competitors' customers, and good reviews and word of mouth will drive new sales from other people.
> Since you are a newcomer, there's little implicit trust to you, right when you are selling very expensive hardware much higher than competition.
Which is where the repairability comes in again. If you can only get replacement parts from the manufacturer then the customer has to worry whether the manufacturer will still be in business in ten years, but if you can get parts from any third party parts supplier even after the manufacturer is long gone then the customer doesn't have to worry about that.