One can say it is like Tesla Autopilot for any car.
Comma’s products explicitly state you still need to pay attention when driving with their system which is almost hard to ignore.
On a more meta note: I find the comments here ironic given this project fits within the spirit of HN and hacker culture but commenters find this project displeasing.
I agree their marketing is kind of vague and needs improvement, but I encourage HN to view videos of the system in action before jumping to conclusions.