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OP wasn't saying walkman wasn't cool or have a significant market position, in fact he's saying the exact opposite. That Sony had the position an failed to use it to position new devices. Apple turned the iPod into the iPhone and iPad and now they have AirPods coming off of the same train using each product brand to push the brand of the next. Sony had the Walkman but missed the mp3-player market, didn't bring out a…
I didn’t understand Sony’s strategy back when the iPod was big and I still don’t now. At roughly the same time I got an iPod, and an Apple-hating housemate bought a Sony MP3 player with a name only a barcode scanner could love. Also it couldn’t play MP3s, instead a weird proprietary format that didn’t work anywhere else. Songs had to be converted using their crappy software. He swapped it for an iPod within weeks. Ev…
I had a Sony MP3 player in 2000. It only played atrac files and I had to specially rip and encode my cds to be able to play. The hardware was neat, it was like a thick pencil. But the software was purposely horrible because Sony wanted to not allow mp3s or songs bought outside their ecosystem.