My understanding is that farming equipment is quite specialized, but I fail to see how no entrepreneur has capitalized on making "old school" tractors today. The immediate retort is that John Deere's approach is maximally profitable-- but is it? Sketchy websites host hacked firmware giving farmers the freedom to work on their own tractors anyways. The equipment manufacturers have lost their goodwill with farmers. Fro…
The farmer in the article that hooked up their own Satellite steering has got the right idea. I don't rely on my Auto manufacturer's entertainment console - I use a software company's version because it's better, and gets regular updates.
Can you imagine your entire net worth that year being determined by a single badly timed software push from a tractor company? (Granted, they may have "pivoted" to be quite good at software, but it doesn't sound like that's the case here) That would be frightening to me.