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When good ideas make bad business

tjcx.me

101–110 of 361 posts

Re: When good ideas make bad business

#101
> Make something people want. It’s Y-Combinator’s motto and a maxim of aspiring internet entrepreneurs.

I think it's fine motto for startups that are going to be fueled with angel money.

For bootstrapped startups I think it should be: "Make something people want (to pay for!)."

Re: When good ideas make bad business

#103
This is an amazing journey. You got a novel idea. You felt the fire under your belly to bring it to life. You executed that idea and really built the product that people like. So sales and marketing are hard. So what. You have learnt a lot more. The money was not wasted. It's part of a very valuable education and on-hand experience. The lessons learnt will benefit you time and time again.

Re: When good ideas make bad business

#104

Earlier quoted context omitted.

The most realistic founding story so far is Bezos explanation for how he founded Amazon. It was always a business-first mindset in an area of high growth. That one short video filmed in 1997 should be a masterclass by itself.

Anyone has a link to the above video?

I think it's this one: https://www.youtube.com/watch?v=rWRbTnE1PEM

Re: When good ideas make bad business

#105

I wish he could have invested more in the idea - I think it's an amazing concept but the creator pulled the plug too early. Sales cycles in B2B can take months, and in healthcare they can take years. Especially the doctor's feedback, she described the possibility of changing her habits slowly as she got used to using the tool. Unrelated: "I always have the best interests of my patients in mind, but, you know, it’s no…

Sounds like there's an opportunity to have insurance companies pay for the product. This would directly align incentives and lead to overall cheaper care for the patients.

Re: When good ideas make bad business

#106

It is easy to be an armchair expert, but I saw that this is not a viable idea: almost nobody would pay for it, for 99% of the cases patients and doctors already know the medication that is good enough and good for them (ibuprofen for me, acetaminophen for my friend because Ibuprofen upsets her stomach etc). And remaining 1% will most likely require serious medical attention, not just rando site. Let alone the fact th…

Theoretically I could see this being used as a marketing gimmick for the PCP office (we collect a profile of medications best for you based on a statistical evaluation of results from peer reviewed studies!), and that could help docs make the case that patients should see this clinic vs another one nearby. But anyone who has tried to use healthcare in America knows this isn't really one of the limiting considerations in how you choose a doctor or practice.

Re: When good ideas make bad business

#107
This sounds like it could be a useful feature of some other healthcare product, ie not a standalone product.

Maybe try selling the tech asset, you might be able to more than recoup your investment :)

Re: When good ideas make bad business

#108
I commend your effort. Humanity likely would've progressed more from the application of this data than it would with you working on leveraging autonomous blockchains (not that that's a bad gig either).

I think the general takeaway is:

1. have an idea 2. make some mockups with plain HTML/CSS 3. run it past your target market to see if they'll pay for it 4. if so, build it

This works even better if your target market is willing to fund the development costs.

I still feel like there's an idea somewhere in here – maybe with medicine, or maybe with supplements, nutrition, etc. You could position yourself as a knowledge base and use the data as a marketing funnel for related products. Examine.com has an interesting business model along these lines. (If I was about to start an anti-anxiety medication, I'd sure as hell pay to know which one worked best.)

Re: When good ideas make bad business

#109

Oof. The site was practically named after WebMD, and the founder didn't do any market research on that competitor to gauge how viable the business was before quitting their job? This person probably should have known that their main competitor made $0.50/user before they quit their job. Also: >It had been a bit of a working assumption of mine over the past few weeks that if you could improve the health of the patient…

> they only spent $40k on some very valuable firsthand experience.

This. It is very hard to get real world experience. $40k is cheap compared to a bootcamp that won't teach him even 1/10th of this life experience.

Btw, actual figure is not $40k, but one should consider it close to $100k+ if you factor in that he used up his "make my parents support shelter, food, living expenses, car". Depending on the cultural background, they wont be doing this many more times. If you consider how much he lost on the (bay area) salary he otherwise would have earned, add another $100k

Re: When good ideas make bad business

#110
Oh man this is depressing. I have a few ideas that I'd like to get funded and make a business out of, but I have no idea how useful they would be to the average consumer and how I would go about raising funds (doesn't help that my current job has a pretty strict NDA which pretty much covers all software).

At least you gave it a go; even if it didn't work out, you don't have to wonder "what if?" for your entire life, and I think it's pretty cool that you built something you were passionate about; at the very least, stuff like this is pretty good resume fuel, right?

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