Second, when one says, "we did nothing", well, speak for yourself, eh? Lots of people did a lot of things and are still doing them.
But the normals do not care. It's that simple: apathy and complacency (the twins demons of our New Age) and a good stiff whollop of ignorance.
(Over a billion people don't know that Facebook isn't the Internet! Chew on that.)
Meanwhile, you know who didn't lose all their content? This guy. Because backups. (Another thing normals try not to think about.)
I've been saying for years now that the world is bifurcating into Eloi and Morlocks.
This is "victim" blaming, yeah, but in this case IMO the "victims" are to blame: no one's forcing people to be Eloi. If you care about your digital shit, back it the frak up already.
(E.g. Tarsnap, Amazon Glacier, a box of DVDs!?)