Why does chemistry have to be less boring? We are not short on chemists. Take it from someone who left the field Exploding balloons, frozen roses, elephant toothpaste are all very unlike what a chemist will do for a living after they've been lured into the field with this magician's act. Personally I don't think it's a bad thing if the classes are a little dry. It's true chem lab is a bit too much like following cook…
And these aren't the goals of the article!
The way I understand it, the article argues that every listener should get a good idea of scientific process, and argues that currently a lot of them don't, since they get served only "truths" without enough context, where the story of discovering the truth is more interesting to understand properly then to memorize some details.
Having better educated citizens should be of interest to anybody. Not in the sense of "knowing the names" of anything but in having better understanding of how the world works.