I really think manufacturers have really missed out on an opportunity with QR codes by handing them over to marketing. Most of the early QR codes in the US were just links to advertising. I'm not going out of my way to scan a QR code just to be advertised to.
On the other hand it could have been a great way to develop much better relationships with your customers. As a trivial example, I own a snowblower. It would be nice if there had been a QR code on the machine that identified that specific machine. I could have scanned it and immediately registered it with the manufacturer. Scanning the code could take you to a manufacturer page for your specific machine, where you could record routine maintenance like oil changes, get a copy of the manual, and order replacement parts. They could send you periodic reminders like, "it looks like it's been a while since an oil change", or "it's getting cold outside. Now's a good time to make sure everything is in shape".
There is a ton of stuff around the house that I need to record information about but have to have my own system. If the manufacturer provided a way to do that they could offer their expertise with the product and a convenient way for you to record that information. I'd love to have a QR code on the side of my HVAC system, water heater, filtration system, etc.