I'm getting ready to go full Battlestar Galactica in all of my appliances. It's now difficult to find high end washers and ovens without these features. At least right now we can choose not to connect the devices, but what happens if iot LTE connections get cheap enough that the choice is removed altogether, like with Tesla and other high end modern cars? I don't think I'm just being a Luddite. This really seems like…
Narrowband IoT is the target market for that. T-Mobile has a plan where a certified module costs $5 (There is a min order to get that price, but for a large vendor that's not going to be an issue) then $6 p/year as long as you can keep below 12MB per year. But you can keep bw down by shipping the fingerprinting software with the TV and only sampling a small section of the screen (Other TV Vendors have done done this in the past too) and create the matching fingerprints in your server farm (So no need to send a full screenshot to fingerprint the show.
The question is then would $25 added to the BOM cost per device be worth it to the manufacturer (Cost of the module plus 3 years of NB-IoT coverage). Though you could reduce that by getting a custom deal with the carrier where you only pay for data if you actually activate it, then only activate the module if the TV has been in use for X hours without phoning home using the customers own connection.
From a cost perceptive I think we are pretty much already there.